Bauer Hockey Cross-country Tour 2025

Are you energetic, active and passionate about youth sports? Do you have an infectious smile and a love for travel? Are you itching to join a tour across Canada and represent some of the world’s biggest brands? This could be the role for you.

NOW HIRING for the NHL/NHLPA First Shift Tour

Karma Casting, in partnership with the National Hockey League, the National Hockey League Player’s Association, Bauer Hockey, and Hockey Canada, are looking for outgoing and professional Brand Ambassadors for an amazing tour designed to help kids fall in love with hockey As an ambassador for The NHL/NHLPA First Shift program, you will have the opportunity to travel Canada, helping to create memorable experiences for new-to-hockey families.

POSITION DETAILS:
Role: Brand Ambassador/Fit Expert

Start Date: October 14, 2025 (travel may be required October 13)

End Date: Up to December 3rd 2025, with option to extend into the winter and spring seasons

Pay Rate: $22/hour; all travel and accommodations covered, plus a daily per diem

PROGRAM OVERVIEW:
As leaders in hockey, we have a mission to grow, advance and protect the game. We aim to change the way hockey is offered to inspire new families to

join our community and introduce kids to our sport. The NHL/NHLPA First Shift is designed to facilitate entry by offering a program that is accessible,

affordable, safe and, most importantly, fun Each First Shift program includes a launch event, 6 weeks of on-ice sessions and a transition program. This

role specifically focuses on the off-ice program launch events.

This season, we will execute up to 275 NHL/NHLPA First Shift programs in communities across Canada. These events are designed to build a sense of

community and engagement, properly fit players with brand new Bauer hockey equipment, and educate parents while instilling confidence and

enthusiasm in their decision to enrol their children.

YOUR ROLE AND RESPONSIBILITIES:

- Ensure exceptional experiences for new-to-hockey families - be welcoming, energetic, pleasant, and approachable for children aged 6-10 and their families at events in your region
- Encourage a diverse and inclusive environment
- Manage a Bauer equipment fitting station (training provided - experience a plus, but not required)
- Assist with setup and tear down at launch events
- Assist with necessary training of volunteers
- Help attendees flow through the event as instructed
- Inventory of equipment pre and post event
- *Note: there is no on-ice component required in this role

YOUR PROFILE:

- Passionate, lively, extremely approachable and sociable
- Excellent communication, interpersonal and presentation skills
- Event execution experience an asset (not mandatory)
- Demonstrated experience and passion working with children and families
- Supportive and representative of a diverse and inclusive environment
- Patient, reliable, punctual
- Ability to work well in a close team environment
- Quick thinking in a fast paced, always-changing environment
- Willingness to travel with your team within Canada

REQUIREMENTS/QUALIFICATIONS:

- 19 years of age or older
- Commitment of availability for the entirety of the tour: October 14 th through up to December 3 rd (travel may be required October 13 th )
- Desire to share your passion for youth sports *Experience and/or knowledge in hockey is an asset but is not required
- Able to lift 50lbs safely
- Willingness to travel within Canada
- Valid driver’s license an asset (clear driver’s abstract report and clear criminal background check required)
- High school diploma
- English - French Bilingualism is an asset.

**Job Types**: Fixed term contract, Seasonal
Contract length: 3 months

Pay: From $22.00 per hour

Work Location: On the road