Marketing Strategist

Role Overview:
Key Responsibilities:
**1. Strategic Planning & Execution**
- Develop and implement comprehensive marketing strategies for Thunderstruck Ag Equipment and our clients, ensuring alignment with business objectives and market needs.
- Define target audiences and segment marketing strategies accordingly, using both data and insights to drive decision-making.
- Identify growth opportunities through research, market analysis, and competitor benchmarking.
- Lead campaign development, from ideation to execution, ensuring all marketing initiatives are consistent with brand messaging and contribute to company goals.

**2. Client Relationship Management**
- Collaborate closely with clients to understand their business needs and translate them into actionable marketing strategies.
- Manage client expectations, presenting regular updates on campaign performance and recommending adjustments based on results.
- Maintain strong, long-term relationships with clients, acting as their main marketing strategist and providing continuous support.

**3. Data-Driven Decision Making**
- Track, analyze, and report on key performance indicators (KPIs), using data to measure the effectiveness of marketing strategies and adjusting tactics to optimize performance.
- Monitor ROI on marketing campaigns across both digital and traditional channels, providing insights and recommendations for improvement.
- Ensure campaigns are scalable and adaptable, making adjustments in real-time based on evolving customer behaviour or market trends.

**4. Team Leadership & Collaboration**
- Work closely with the VP of Marketing and other team members to create cohesive multi-channel marketing plans, ensuring seamless execution across all touch-points.
- Provide mentorship and strategic direction to the marketing team, collaborating with content creators, digital specialists, and coordinators to ensure the timely delivery of projects.
- Support and guide other departments (sales, product) to align marketing efforts with overall business strategy and client needs.

**5. Agricultural Industry Expertise**
- Leverage knowledge of the agriculture industry to create strategies that resonate with farmers and agricultural businesses.
- Keep up to date with agricultural trends, new technologies, and market conditions to ensure marketing strategies remain relevant and competitive.
- Work with product teams to understand the technical details of agricultural products, creating marketing materials that effectively communicate product value to the target audience.

**6. Campaign & Budget Management**
- Manage marketing budgets, ensuring that resources are allocated efficiently across various campaigns and initiatives.
- Develop and manage timelines for project execution, ensuring all campaigns are delivered on schedule and within budget.

Skills & Qualifications:

- 3+ years of marketing experience, with a focus on strategic planning, digital marketing, and client management.
- Proven experience in agricultural marketing or a deep understanding of the farming industry and its needs.
- Experience with data analysis and reporting—comfortable using marketing analytics tools and adjusting strategies based on data insights.
- Excellent communication and presentation skills, with the ability to clearly articulate strategy to clients and internal teams.
- Creative mindset with the ability to develop innovative marketing ideas that resonate with the target audience.
- Leadership and teamwork skills, with experience guiding cross-functional teams to achieve shared objectives.

Pay: $50,000.00-$85,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Dental care
- On-site parking
- Paid time off
- Vision care

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Application question(s):

- Do you have experience in the Agriculture industry?

**Experience**:

- Marketing: 3 years (required)

Work Location: In person

Application deadline: 2025-02-21
Expected start date: 2025-03-03