Sales and Marketing Manager

3 days ago


Hamilton, Canada Dunsire Developments Inc. Full time

At Dunsire, we don’t just build homes — we build opportunity. As a leading developer with an active pipeline of purpose-built rental communities and new home construction across Southern Ontario, we offer our team the confidence of working with a company that’s moving forward, not standing still. While others are slowing down, Dunsire is scaling up, with multiple low-rise, mid-rise, and rental projects underway — strengthened by our partnership with Drewlo Holdings, one of the region’s most respected rental developers.

Our award-winning communities are a testament to the pride we take in quality, innovation, and bringing “wow” to every stage from design to delivery. We’re passionate about creating not only outstanding homes but also an outstanding workplace, where top talent is inspired, supported, and given room to grow. At Dunsire, you’re joining a team built on integrity, resilience, and long-term vision — a place where you can build your career with confidence, no matter what the market brings.

**Role Overview**:
The Sales & Marketing Manager is a pivotal role that will own the full lifecycle of community sales and marketing — from market research and product design to project launches, brand presence, and the customer journey. As a member of the management team, you’ll oversee the Sales and Marketing departments, working collaboratively across, Décor, and Operations. You’ll be accountable for hitting revenue targets, elevating the brand, and delivering homeowner experiences that embody our values to present wow, experience wow, and build wow.

**Core Responsibilities**:
**Sales Leadership & Strategy**
- Set and lead the overall sales and marketing strategy to meet business goals and ensure strong performance across all developments.
- Lead, manage, and coach the internal & external sales teams along with external agents to exceed sales targets.
- Drive agent and broker outreach to build trusted partnerships and increase community awareness.
- Recommend pricing strategies and incentive programs in alignment with market research and financial goals.
- Oversee effective sales training, onboarding, and performance evaluation to build a high-performing sales team.
- Collaborate with Land and Operations to define product mix, lot releases, and timelines for all communities.

**Marketing Strategy & Brand Leadership**
- Develop and oversee marketing plans for corporate brand and individual communities, from naming to go-to-market, and on-going sales programs.
- Manage internal and external marketing agencies responsible for creative, media buying, digital, and signage.
- Ensure alignment between sales goals, marketing campaigns, and customer journey experience
- Ensure all campaigns reflect the Dunsire voice and vision — present wow in every touchpoint.
- Lead community brand development, ensuring project launches and customer experiences resonate with buyers.
- Review and evaluate marketing plans, timelines, and performance metrics to optimize results
- Conduct market research, competitive analysis, and customer profiling to inform campaign direction and messaging.

**Customer Experience & Journey**
- Translate company vision and values into actionable priorities for both departments
- Design and oversee a branded customer experience, from first inquiry to long-term homeowner follow-up.
- Collaborate with Operations, including Service & Warranty, to refine handover experiences and elevate customer satisfaction.
- Champion a culture of care and responsiveness that allows customers to experience wow at every stage.
- Track and analyze customer feedback, lead sources, and conversion metrics to continuously improve.

**Cross-Functional Collaboration**
- Partner with Land, Operations, including Construction, to align launch timing, site setup, and onsite marketing execution.
- Ensure smooth communication between departments and timely information flow across all phases of development.

**Leadership & Culture**
- Build and lead unified Sales and Marketing teams that thrive on shared goals and accountability.
- Create a learning environment focused on data, results, collaboration, and continuous improvement.
- Provide clear direction, feedback, and performance evaluations to ensure role clarity and accountability
- Embody and promote Dunsire’s cultural values: Present Wow. Experience Wow. Build Wow.
- Serve as a trusted voice of the customer and the market at the leadership table.

**Other Duties**:

- Attend meetings, community events, and company functions as a representative of Dunsire
- Participate in strategic planning, business development, and executive leadership sessions as required.
- Build and maintain strong relationships with key industry stakeholders, including real estate agents, brokers, and contractors.
- Identify and pursue new business opportunities through strategic partnerships and referral networks.
- Support onboarding and development of new staff within your departments.
- Contribute to inn



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