Director, Growth Marketing

Requisition ID: 229125

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

**The Role**

As the Director of Growth Marketing, you will lead the digital marketing acquisition strategy and will be responsible for end-to-end execution of all Scotiabank digital paid media initiatives. Exercising strong leadership, you will manage a large organization supporting multiple business lines to deliver growth, through an always on performance driven approach

**Is this role right for you? In this role, you will**:

- Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
- Oversee the strategic planning, execution and ongoing optimization of Scotiabank’s paid media program and plans, as well as building and managing internal roadmaps for associated ad tech, including but not limited to programmatic display, paid social, paid search, online video and affiliate channels
- Accountable for monthly, quarterly and annual paid media budgets and delivery of sales targets, lifetime value and return on marketing investment, across multiple lines of business
- Lead, guide, rally and inspire a team of highly skilled digital marketing practitioners across multiple digital marketing areas of practice
- Manage strategic 3rd party partner relationships ensuring there is program goal alignment, communication of quarterly budgets and a commitment from the provider side to keep Scotiabank top of mind for Alpha/Beta and new feature launches
- Collaborate with the business and internal marketing teams ensuring there is alignment of strategy, performance KPIs, messaging and initiative focus
- Close collaboration with marketing analytics & Marketing Performance management to identify and propagate performance/demand trends, high value audiences, optimization opportunities and key business drivers inclusive of full funnel measurement and multitouch attribution methodologies
- Act as an expert for SEO/SEM strategies in collaboration with our strategic partners to drive marketing efficiency
- Serve as a core contributor to the Bank’s long term MarTech strategy
- Partner with senior leadership to develop the customer acquisition strategy and create road maps that will enable each business line the ability to achieve their annual business objectives
- Expand the visibility and working knowledge of digital marketing across the organization through presenting and communicating best practices, core findings and emphasizing the channel importance in the overall marketing mix
- Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
- Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
- Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
- Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team

**Dimensions**
- 30+ direct reports
- 40MM operating budget

**Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following**:

- 7+ years performance media, digital acquisition marketing experience, including planning, buying, trafficking, analyzing, optimizing; with financial services and / or direct to consumer experience an asset
- Proven experience driving leads, sales and other key web metrics through the online channel
- Established track record in managing complex cross-channel paid digital media campaigns within the following channels: programmatic display/video, paid social, paid search, and affiliate
- Expert experience with digital acquisition, performance best practices and technology trends
- Experience with ad tech and analytics platforms including or similar to: Campaign Manager, SA360, DV360, Facebook Ads, Adobe Ad Cloud, Amazon DSP
- Working knowledge of a DMP and how to leverage audiences in the paid media space
- Seeker of innovations, trends and technology for future digital infra