Sales Consultant, Airport Mazda
5 days ago
The Sales Consultant is responsible for promoting and selling the dealership’s products and services while delivering an exceptional customer experience. This role focuses on understanding customer needs, demonstrating in-depth product knowledge, and achieving or exceeding sales targets through effective communication, professionalism, and follow-up.
Key Responsibilities
1. Customer Engagement & Sales
- Greet and assist customers in a friendly and professional manner.
- Identify customer needs and recommend suitable vehicles, products, or services.
- Demonstrate product features and benefits to build value and trust.
- Conduct test drives and ensure every customer has a complete product experience.
- Negotiate pricing, prepare quotations, and finalize sales deals in line with dealership policies.
2. Product Knowledge
- Maintain a comprehensive understanding of all vehicle models, pricing, promotions, and financing options.
- Stay informed about market trends, competitor offerings, and industry developments.
- Participate in all required manufacturer and dealership training sessions.
3. Customer Relationship Management
- Build and maintain strong, long-term relationships with customers to encourage repeat and referral business.
- Follow up with customers post-sale to ensure satisfaction and resolve any concerns promptly.
- Log and maintain accurate customer data and sales activity in CRM system
4. Sales Targets & Reporting
- Achieve or exceed assigned monthly and annual sales targets and KPIs.
- Review sales results daily, weekly, and monthly with management to identify opportunities for improvement.
- Participate in regular sales meetings and performance coaching sessions.
5. Teamwork & Compliance
- Collaborate with colleagues and other departments (Service, Parts, Finance) to ensure seamless customer experiences.
- Adhere to all company policies, procedures, and ethical sales practices.
- Maintain a professional appearance and represent the dealership brand image at all time
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