Marketing Data Analyst

2 weeks ago

New Westminster, Canada Campus Support Full time

The Data Analyst position will be key to helping the VP, Marketing and Communications turn data into information, information into insights, and insights into business decisions. This role will be integral in helping the Marketing department, and company at large, leverage the data already available to make smarter, more informed decisions.

**SPEC**I**FIC R**ESP**O**NS**I**BI**LI**T**I**E**S**

Reporting to the VP, Marketing and Communications, key responsibilities will include:

- Generate reports from single or multiple systems from scratch;
- Identify, analyze, and interpret trends or patterns in complex data sets;
- Filter and clean data by reviewing reports, KPIs, and databases to present in a clear and concise way;
- Experience using marketing tools like Google Analytics and Google Adwords;
- Analyze sales funnel and customer intent;
- Measure ROI of online and offline campaigns, as well as other marketing initiatives;
- Report on marketing KPIs like lead gen, conversion, web traffic, social media engagement, and more;
- Conduct competitive research and analyze benchmarking data;
- Identify and define new process improvement opportunities;
- Other duties as required.

**P**O**S**I**T**IO**N **R**E**Q**U**I**RE**M**E**N**T**S**

To be successful in the Marketing Data Analyst position, an individual must be committed to developing, maintaining and demonstrating the following:
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- A Bachelors’ degree in Marketing or related field
- A minimum of 5 years’ experience in Data Analysis, Marketing focus preferred
- Knowledge and understanding of search engines, web analytics, and business research tools
- Knowledge of Microsoft Power BI
- Experience working with CRM tools
- Expert knowledge of MS Office, specifically Microsoft Excel
- Excellent analytical and critical thinking skills
- Strong organizational, communication, and presentation skills
- Proven ability in handling concurrent projects with attention to detail and accuracy.

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