Digital Marketing Specialist

2 weeks ago

Toronto, Canada Robertson and Company Full time

Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking.

Introduction: Robertson is seeking a skilled Digital Marketing Specialist to join our client.

Contract Dates: 10 months with potential to extend or convert
Pay Range: $36.41 to $41.48 per hour
Business Hours: Monday to Friday (Hybrid)

Job Responsibilities:

- Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
- Report to Senior Manager for input and sign off of new initiatives/plans.
- Work with all LOB groups to maximize online opportunities and to ensure business needs are being met.
- Ensure all programs are aligned with the digital enterprise metrics strategy.
- Develop strategic plans for acquiring and retaining online customers
- Collaborate with the various internal teams to create initiatives designed to meet customer retention or acquisition metrics.
- Measure project and campaign performance.
- Team with Senior Manager and Digital Managers to ensure that all initiatives and projects are aligned to digital strategy.
- Work with internal business groups to ensure web representation meets their product and marketing needs
- Develop plans to evaluate effectiveness of enterprise initiatives.
- Design innovative project ideas that drive customer retention and acquisition.
- Work with all LOBs and Senior Manager to maximize online space.
- Develop strong working relationship with LOBs to maximize up-sell/cross-sell opportunities across the enterprise

Experience & Qualification Requirements:

- 1-3 years of previous marketing experience - Advanced knowledge of digital marketing strategies and traditional marketing
- In-depth knowledge of the Internet and current advancements in Web technologies
- Experience with Google Analytics, Adobe
- Ability to analyze data
- Ability to meet multiple deadlines in a fast paced and challenging environment
- Good technical/project management skills and an understanding of the customer experience

Personal Attributes:

- Strong organizational, time management and presentation skills
- Proven professional and interpersonal communication skills
- Excellent knowledge of intranet and internet principles, practices and technologies

**_**ALL CANDIDATES MUST COMPLETE A CRIMINAL AND CREDIT CHECK AS PART OF THE APPLICATION PROCESS**_**

**How to Apply**: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply.

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