Digital Marketing Specialist

3 days ago

Toronto, Canada Block 64 Corporation Full time

**About Block 64**

We’re Block 64—builders of a unified IT visibility platform purpose-built for mid-market IT teams managing complex, hybrid environments. Our platform eliminates blind spots across software, SaaS, cloud, and entitlements—empowering IT teams to reduce risk, cut waste, and lead modernization efforts with confidence.

Now we’re ramping up marketing. We’ve got the positioning. We’ve got the product. And we’ve got a powerful editorial calendar in place.

We’re looking for a strategic **Marketing Specialist** to help us bring it all to life—across blog content, SEO, social, partnerships, and campaign execution.

**What You’ll Do**

You’ll be the creative engine behind our most important marketing programs. This role is hands-on, strategic, and varied.

**Own Our Blog & SEO Content Engine**
- Write and publish ~20 B2B SaaS articles over 3 months
- Use our positioning, SEO briefs, and trained AI (plus your own AI superpowers)
- Collaborate closely on content calendar, angles, and optimization**Publish and Polish in Webflow**
- Upload and format blog posts in our CMS
- Create (or prompt AI tools to create) relevant blog images
- Handle everything from tags to meta descriptions to layout

**Distribute & Repurpose Content Creatively**
- Turn long-form blogs into LinkedIn posts, carousels, and community nuggets
- Post across LinkedIn and niche IT/sysadmin communities
- Come up with fun, smart, scroll-stopping ways to bring our content to life

**Track Performance & Optimize**
- Report weekly/monthly on content engagement and traffic
- Use HubSpot, Google Analytics, Search Console, and other tools
- Spot what’s working and pitch new experiments

**Support Other Campaigns (Light but Impactful)**
- Help coordinate webinars (promotion, invites, reminders)
- Support podcast and short-form video production (scripts, titles, summaries)
- Identify and reach out to ideal SMEs, guests, and content partners from our ICP

**You’ll Thrive If You**
- Are a **T-shaped marketer** with strength in content/SEO but exposure to campaigns, community, and coordination
- Write sharp, human, non-generic copy—and know how to prompt AI to help, not hinder
- Are **highly organized** with great attention to detail—you make chaos manageable
- Have experience with **Webflow**, **HubSpot**, **Google Analytics**, and other modern tools
- Can run point on projects and juggle multiple deliverables with autonomy
- Have strong opinions about **good marketing**—and the skills to back them up

**Bonus Points If You’ve**
- Worked with B2B SaaS or IT/Security audiences before
- Gotten your content to rank, perform, and convert
- Helped organize and run webinars, podcasts, or editorial partnerships
- Grown an audience on LinkedIn or niche online communities
- Built a blog or content engine from scratch—or helped scale one

**What’s in It for You**
- Part-time, 20-hour work week, with flexibility and trust
- Work remotely or from our brand-new office in Toronto
- Work directly with a strategic executive and experienced technical team
- Be part of a small, fast-moving, growing B2B SaaS company solving real problems

**How to Apply**

Send us a quick note with:

- A few sentences on why you’re a fit
- 2-3 links to your best B2B SaaS writing or campaigns
- A quick example of how you’ve used AI to get more done

Want to help us build the most trusted visibility platform in mid-market IT?

Let’s do it.

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