Manager, Annual Giving Program-full Time

**General Posting Information**

**POSITION**:
Manager, Annual Giving Program

**DEPARTMENT**:

- Queensway Carleton Hospital (QCH) Foundation**CONDITIONS**:

- Full-time**SHIFTS**:

- Days-
**WAGE RANGE**:

- Scale Minimum Maximum- NONU $80,000.00 per year $110,000.00 per year**About QCH Foundation**:
Queensway Carleton Hospital is committed to providing a healthy, safe, and inclusive work environment for everyone. Together, with the incredible support from our community, we are enabling excellence in patient care and innovation in healthcare at Queensway Carleton Hospital.

**Roles and Responsibilities**
- Prepare Annual Giving Program strategic plan and schedule of print and electronic appeals with responsibility for revenue targets and donor pipeline development, along with other metrics, including donor counts, acquisition, retention, reactivation, upgrades and appeal performance.
- Create and manage an annual budget for the production and execution of Annual Giving Program and monitor regularly to fiscal responsibility.
- Manage the development of the creative brief and writing of e-appeals, and work collaboratively with the team on the creation of campaign assets, their production and deployment. Deliver all collateral materials as required to both internal and external suppliers.
- Drive initiatives that lead to higher donor conversion rates and increased contributions. Enhance the monthly giving strategy to maximize stable revenue.
- Monitor, evaluate and report regularly to leadership on appeal results, and achievement of program goals.
- Manage and enhance awareness and giving opportunities for Tribute, Champion of Care, and In Honour donation programs.
- Adjust strategies and tactics as needed to maximize efficiency and effectiveness of the Annual Giving Program and ensure goals are met.
- Develop and implement an effective acquisition and reactivation strategy to grow the annual donor base and contribute to the donor pipeline for the campaign and other fundraising programs.
- Collaborate with the team to develop and integrate all branding design elements and fundraising messages associated with the annual plan, including appeals, impact reports, newsletters, donor proposals, case for support, and annual report.
- Create and run queries and reports to extract data for appeals, strategic planning and monitoring and evaluation of the program. Liaise with the data team to ensure best practices and procedures are implemented and followed so that high quality data is available to execute annual plans.
- Work with printers, mail house, Canada Post and other suppliers to ensure cost effectiveness of the program and identify areas for cost savings.
- Ensure that all Annual Giving Program initiatives comply with national and provincial regulations including, but not limited to PIPEDA, PHIPPA, CRA, Imagine Canada’s Ethical Fundraising and Financial Accountability Code and AFP’s Code of Ethical Principles and Standards.
- Provide a sustainable prospect pipeline for transition of Annual Giving Program donors to alternate mid-level or leadership gift programs and facilitates re-entry of leadership gift donors back to the Annual Giving Program in a timely manner.
- Ensure that all language is inclusive and reflective of the community that is served by Queensway Carleton Hospital.
- Proactively keep up with industry trends and best practices in direct response and annual giving to appropriately identify new and innovative opportunities to enhance and grow the program
- Other duties as assigned in order to meet the overall goals and objectives of the Queensway Carleton Hospital Foundation.

**Knowledge and Experience**
- Relevant post-secondary degree or diploma (example: Public Relations, Fundraising, Entrepreneurship, Business), or relevant combination of education and / or experience working in the not-for-profit sector.
- Demonstrated track record of developing and executing successful annual fundraising strategies
- A minimum of five (5) years direct response fundraising experience within the charitable sector or non-governmental organization
- Blackbaud Certified Raiser’s Edge Professional an asset.
- High level of expertise with Raiser’s Edge queries, reports, dashboards and analytics
- Experience with Luminate Online or similar platforms
- Strong background in appeal segmentation, and experience analyzing datasets, and deriving insights from multiple streams of information
- Excellent writing, editorial, and overall communications skills including a sound familiarity with the direct mail style, donor-centric language and direct marketing best practices
- Demonstrated success creating inspiring and engaging print and digital appeals, coordinated across various channels
- Strategic and forward thinking
- Excellent organizational and project management skills with the ability to handle multiple projects, set priorities, and meet deadlines
- High level of attention to detail and accuracy
- Demonstra