Loblaws Area Sales Leader

Job Posting:
Ready For a Tasty New Challenge?

Overview

The **Loblaws Area Sales Leader (Loblaws ASL)** is focused on driving executional excellence, sales growth, and relationship building within the region. The Loblaws ASL will use their exceptional sales and relationship building skills to deliver a best-in-class in-store experience to their customers.

Salary Range: $75,000 - $85,000 per annum.

**What Wonderbrands Offers**:

- Wonderbrands believes in Home Grown Talent and accelerated career growth
- Competitive Compensation, Health, and Dental Benefits
- Pension plan with matching contribution
- Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.

**Responsibilities**:
**Drive all LCL Sales Fundamentals within Region**:

- Builds and maintains strong relationships with LCL Bakery Specialist and/or Bakery Managers in territory
- Ensures all stores are executed the Wonderbrands Way: planogram compliance, visible pricing, optimized use of shelf and secondary displays
- Support the sell-in of POS materials to stores, ensures these are communicated and delivered to the Specialist in a timely manner that lines up with innovation launches or holiday schedules
- Collaboratively works with SLM and ASL peers to drive executional priorities
- Educates stores on our product features and benefits, and how these fit with their business

**Achieve Sales Targets and KPIs**:

- Achieves sales revenue and store visit objectives within area
- Consistently monitors LCL store performance and collaboratively reacts to opportunities within area
- Gathers and reports on field insights using Go Spot Check in all LCL stores
- Supports LCL Specialist/Stores in business development & with promotion plans

**Foster a High-Performing Environment with LCL stores in your Region**:

- Works with Bakery Specialist and Bakery Manager’s - Optimizing sales opportunities, driving innovation and monitoring overall store execution and quality
- Business Reviews with specific locations on overall business results, opportunities and upcoming programs
- Participates and helps lead all new store launches with clear communication back to Wonderbrands leadership team

**Requirements**:

- Comfortable with travel within the **Greater Vancouver Area**:

- Bachelor’s degree in Business, Finance or related field required
- Minimum of 3 years experience on a field sales team (food industry an asset)
- Ability to be effective mostly in the field and at home
- Experience managing a franchise operation unit
- Multi-tasking and priority management are key components to be successful in the role
- Exceptionally strong communicator and team builder
- Proven experience in people leadership and development
- Demonstrated ability to work in a fast paced & multitask environment
- Executive level presentation skills
- Possess strong planning and time management skills
- Experience building customer relationships.
- Strong computer skills (intermediate to advanced Microsoft Office)
- A passion for the Consumer-Packaged Goods industry an asset
- Analytical skills
- Data driven

**What is the recipe for a great career at Wonderbrands**

Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.

Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.

**Disclaimer**: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

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