Brand Manager

**Company Overview**:
TuxMat is a premium automotive accessories brand, specializing in high-quality, custom-fit car mats designed for superior protection and style. Our mission is to enhance the driving experience by providing products that offer both function and luxury. As we continue to grow, we are looking for a **Brand Manager** to elevate our brand presence, drive go-to-market (GTM) strategies and optimize our direct-to-consumer (DTC) and e-commerce channels.

**Brand Manager Job Description**:
As our **Brand Manager**, you will play a pivotal role in shaping and elevating TuxMat’s brand presence. This position focuses on **brand strategy, positioning, and go-to-market (GTM) execution** to ensure the successful launch of new products while strengthening our connection with existing customers. You will use tools to derive **consumer insights, market research, and data analytics** to refine messaging, and storytelling across all channels.

This role will also play a key part in **optimizing our DTC and e-commerce presence**, ensuring brand consistency and maximizing customer engagement. You will work cross-functionally with performance marketing, creative, product development, and digital teams to drive a compelling and effective brand experience.

**Key Responsibilities**:

- **Develop and execute brand strategy**, ensuring a consistent and compelling brand narrative across all touchpoints.
- **Lead product positioning and messaging** for new product launches, ensuring differentiation in the market.
- **Create and implement go-to-market (GTM) strategies** for new product launches, including timelines, and channel execution.
- **Leverage consumer insights and market research** to shape brand decisions, refine messaging, and optimize campaigns.
- **Own the storytelling and brand voice** across digital, social, and e-commerce platforms.
- **Collaborate with performance marketing team** to ensure brand alignment while driving sales and customer engagement.
- **Optimize DTC and e-commerce growth strategies**, working on conversion rate optimization (CRO), brand experience, and AOV improvements.
- **Track and analyze brand performance metrics**, using insights to iterate on strategies and improve brand awareness and loyalty.

**Qualifications**:

- **8+ years of experience in brand management, marketing strategy, or product marketing**, ideally within **DTC, e-commerce, or premium consumer goods** industries.
- Proven track record in **developing and executing brand strategy, GTM planning, and product launches**.
- Strong understanding of **consumer insights, market research, and competitive analysis**.
- Experience with **storytelling, content marketing, and brand-building initiatives**.
- Strong analytical mindset, with the ability to use **data and insights to drive brand decisions**.
- Ability to work cross-functionally with **creative, marketing, and product teams**.
- Experience in **e-commerce and digital marketing strategies**, including website UX, SEO, and conversion optimization.
- Excellent project management skills, with the ability to manage multiple priorities and deadlines.
- Passion for automotive, premium lifestyle brands, or direct-to-consumer (DTC) marketing.

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Ability to commute/relocate:

- Toronto, ON M1S 3Y6: reliably commute or plan to relocate before starting work (preferred)

Work Location: In person