Director, Performance Marketing

Pocketpills is Canada’s online pharmacy. We are revolutionizing the pharmacy experience by combining personalized care with innovative proprietary technology. We are a team of healthcare professionals, technologists, customer service working to provide personalized care, support and timely medications for our members.Through our easy-to-use app and website, members can fill prescriptions, order refills and consult with certified health care professionals—wherever and whenever they need. With a presence across multiple provinces in Canada,we are committed to making medication more accessible and affordable for all Canadians. Pocketpills is one of Canada’s fastest-growing health tech companies, with more than 500,000 members and counting. At Pocketpills,we prioritize a member-focused approach and seek passionate individuals who resonate with our core values: People First, Celebrate the Why, Be Accountable, Act with Honesty and Integrity, and Think Big, Start Small, Move Fast. Join us in making a meaningful impact in health-tech **Position**: **What You’ll Do**: Scale the Performance Marketing: - Define the vision and strategy for Pocketpills' performance marketing. - Develop processes, tools, and templates to deliver performance marketing efficiently and effectively. - Collaborate with leadership to set growth and revenue goals. Campaign Strategy and Execution: - Develop tailored performance marketing strategies for customer acquisition, retention, and revenue growth. - Create and manage paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn. - Deliver CRO audits and recommendations to optimize marketing funnels. - Implement and manage SEO strategies to boost organic search performance, including keyword research, on-page optimization, and technical SEO improvements. Analytics, Reporting, and Optimization: - Use tools like Google Analytics, Facebook Ads Manager, and Mixpanel to track campaign performance. - Present performance reports to leadership, showcasing actionable insights and data-driven recommendations. - Leverage SEO analytics tools (e.g., Google Search Console, SEMrush, Ahrefs) to monitor and improve organic performance metrics. - Continuously optimize campaigns for improved ROI and conversion rates. **Qualifications**: - Experience: 10+ years in performance marketing, with a strong focus on e-commerce and healthcare products. - Strategic Expertise: Proven ability to develop and execute successful performance marketing strategies that drive revenue growth. - Data-Driven: Strong analytical skills with a focus on turning data into actionable insights and ROI improvements. - Customer-Centric: Excellent communication and relationship-building skills to work with various teams within Pocketpills. - Familiarity with A/B testing tools like Google Optimize or Optimizely. - Knowledge of influencer marketing or affiliate marketing strategies. - Loves to learn and grow. You’ve found (and keep looking for) ways to level up your skills in this field, whether through formal education, gaining professional experience, or picking the brains of other marketing professionals. - Shows an aptitude and willingness to teach and learn from others. **Nice to have, but we think you could learn them on the job**: - Experience with Data tools such as Mixpanel, Redash, Microsoft Clarity and Tableau - Have previous experience nurturing relationships with new and existing paid ads vendors and affiliate partners. - Experience running influencer marketing, referral marketing (referral loops), or strategic technology partnership initiatives. - Experience with landing page platforms such as Prismic, Unbounce, or WordPress. **Benefits**: Join our team and enjoy a benefits package designed to support your health and well-being, including dental and vision care, as well as extended health care coverage. We provide disability insurance for added security and life insurance to protect your loved ones. To promote work-life balance, you’ll receive paid time off, including vacation days. Additionally, we offer a Group Retirement Savings Plan (GRSP). Experience a workplace that truly cares about you The annual compensation is based on a number of factors and may vary depending on job-related knowledge, skills, experience and alignment to the market. **Location**: Hybrid, with regular in-person meetings in the office in Surrey. - " Pocketpills is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices. Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. "_