Chief Financial Officer

**Position**:Chief Financial Officer

**Department**:Finance

**Location**:Richmond, Canada

**Reports to**:CEO

The Chief Financial Officer (CFO) plays a key role in the leadership of the WhiteWater Group of Companies. The role is responsible for improving profitability, leading fiscal planning, contributing to strategy, effectively managing cash and mitigating risk all with the intention of increasing the overall business value of the WhiteWater Group of Companies. We see this role playing a pivotal role at the Corporate level as well as being actively involved with the Business Units.

As a trusted advisor, you will provide innovative solutions that meet financing, due diligence and strategic goals (including Mergers & Acquisitions) with a focus on developing strategies and processes that will continuously improve WhiteWater’s results.

Serving as a strategic business partner to the CEO and the senior leadership team, you are in-charge of championing business growth, building the business for scale and making WhiteWater one of the best places to work at.

**ESSENTIAL RESPONSIBILITIES**:
**Strategic and Opportunity Management**
- As the CFO for this group, you are an entrepreneur at heart, and responsible to develop new business models and value propositions for the future growth.
- Be a thoughtful and strategic partner on key business decisions through sophisticated business modeling analysis, sound commercial judgement, as well as highlighting options, trade-offs, risks and opportunities.
- Develop and lead the execution of long-term business strategies, considering corporate goals, complex external factors, risk assessment, and evolving regulatory and legal requirements.
- Perform market diligence on solid commercial opportunities to meet and exceed revenue goals.
- Collaborate with CEO and leadership team on new business opportunities and strategies to improve the company’s market position for financial growth, build zero-base business cases for new opportunities and markets and present to the team.
- Drive and support activities associated with acquisition, merger, strategy, or financing initiatives.
- Ensure alignment of current industry trends with. strategic direction of WhiteWater by providing insights and oversight in the spirit of continuous improvement.
- Prepare market analyses and identify, quantify and prioritize commercial opportunities for WhiteWater achieving growth and revenue targets.
- Analyze the best means to allocate resources, fund capital investments and manage working capital.
- Recognize value drivers as well as value detractors within the business and take steps to mitigate detractors and facilitate drivers.
- Strong understanding on what is happening in the industry to provide strategic know-how and ideation with executive leadership team (such as commercial business strategies/opportunities, revenue streams/creation of revenue).

**Financial Operations and Planning**
- Strategic management of accounting and finance functions, reporting systems, implementing accounting policies, procedures, and internal controls procedures, recommending improvements and level of authority.
- Responsible for enabling a world class controls framework on all financial matters and ensuring key business decisions are made in line with sound financial governance practices.
- Provide high-level guidance to individual business units, in addition to Corporate.
- Provide support and advice to the stakeholders on various business issues including strategy, financing, acquisitions, foreign exchange hedging, employee safety.
- Create complex financial models and perform detailed financial and valuation analyses on potential acquisitions and other strategic initiatives.
- Liaise and manage relationship with business partners, accounting firms, law firms, investors, financial institutions, external auditors, insurers and realtors, government auditors, and communicate with executive team on any issues.
- Accountable for due diligence for acquisition of new Companies (financing, accounting, tax, insurance, US benefits) and amalgamating each of these Companies onto Whitewater systems and reporting standards.

**Leadership and People Management**
- Mentor, motivate and coach team members towards professional and personal development by setting clear expectations, providing feedback, and conducting performance reviews.
- Demonstrate sound approaches to the business problems with a consumer/customer mindset.
- Facilitate change management and integration best practices in financial planning, reporting and structure.

**QUALIFICATIONS & EXPERIENCE**:

- Bachelors in Business, Commerce, Finance or related discipline, MBA or equivalent would be preferred
- Minimum 8-10 years of leadership experience in finance, strategy and corporate development in a similar or technology company
- Natural born leader; self-driven with an entrepreneurial spirit coupled with pragmatic and roll-up sleeves mentality
- Foundational