Social Media Content Strategist

OTT Financial Group is a leading financial services company dedicated to providing innovative solutions in payments, foreign exchange, financial technology, and property development. With a focus on customer-centric approaches, OTT Financial Group continuously strives to enhance financial experiences through innovative technology and personalized services.

We are looking for a **Social Media Content Strategist **to support the growth of our business in Toronto. The Social Media Content Strategist will be reporting to the Marketing Director. The Social Media Content Strategist will be responsible for developing and implementing content strategies across various digital platforms and overseeing social media campaigns to enhance brand awareness and engagement. The role requires a creative thinker with a strong understanding of content planning, social media analytics, and audience targeting.

**What is in it for you**:

- Competitive Salary
- Extended Health, Dental, and Vision Benefits
- Life and Disability Insurance
- Performance Bonus
- Vacation Leave
- Centrally located modern and spacious offices close to Eglinton and Leslie
- Free use of onsite Gym and Sports Facilities, and regular Company Social Events
- Learning and Professional Development Support
- A chance to work in a dynamic, collaborative, progressive and high performing team.
- Community involvement through the annual Terry Fox Run
- Tremendous opportunities for Growth and Development

**How you will contribute**:

- Develop comprehensive content strategies aligned with company goals and target audience preferences.
- Collaborate with marketing, design, and internal teams to ensure content is consistent with brand voice and messaging.
- Monitor social media channels and engage with the audience to build relationships and foster community growth.
- Analyze social media performance metrics and provide insights and recommendations for optimization.
- Stay updated on industry trends and best practices in content marketing and social media to continuously improve strategies.
- Create and manage social media advertising campaigns to increase reach and engagement.
- Utilize SEO techniques to optimize content for search engines and maximize visibility.
- Develop and execute innovative social media campaigns to promote products, events, and initiatives.
- Conduct competitor analysis to identify opportunities and challenges in the digital landscape.

**What you bring to the table**:

- Diploma or Bachelor's degree in Marketing, Communications, or related field.
- Min of 3 years proven experience as a Content Strategist, Social Media Manager, or similar role.
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency in content management systems, social media management tools, and analytics platforms (Social media management: Hootsuite, Buffer, Sprout Social, Google Analytics; and SEO: Google Keyword Planner, Moz, SEMrush)
- Creative thinker with a passion for storytelling and audience engagement.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Experience in developing and executing successful social media campaigns across various platforms.
- Knowledge of SEO principles and practices is a plus.
- Must be Bilingual (English and Mandarin or Cantonese) with excellent communication skills, with the ability to present ideas clearly and effectively to stakeholders at all levels
- Ability to work independently and collaboratively in a team-oriented environment, managing multiple projects simultaneously while meeting deadlines.

This position is not remote or hybrid and is expected to report to our Leslie Street Head Office from Mon - Fri 9:00am to 5:30pm.