Performance Marketing

Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Work term: Winter 2026

Work term length: 4-months

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

**What You’ll Work On**

You won’t be making coffee runs, you’ll be part of the team:

- Helping run live marketing campaigns across Google, social media, and programmatic channels
- Supporting media planning by gathering data, reviewing past performance, and helping shape recommendations for future campaigns
- Checking performance dashboards and calling out wins or issues
- Supporting A/B tests to see what works and what doesn’t
- Doing research on trends, competitors, and new marketing channels
- Reviewing ads and creative to make sure everything looks right before launch
- Pitching in on presentations, trackers, and team projects

**What You’ll Learn**

This is your chance to test-drive a career in marketing. You’ll learn:

- How a marketing team spends and optimizes multi-million-dollar budgets
- How media plans are built and adjusted based on performance and insights
- How to measure success with metrics like cost-per-quote, customer acquisition cost, and ROI
- How tools like Google Ads, GA4, and Looker dashboards actually get used day-to-day
- How marketing, analytics, and brand teams work together to make campaigns happen

**What We’re Looking For**
- You’re in a co-op program for Marketing, Business, Data Analytics, or something similar
- You’re curious about digital marketing and love working with data
- You’re organized, detail-oriented, and good with numbers
- You know your way around Excel/Google Sheets (bonus if you’ve played with dashboards)
- Most importantly, you’re eager to learn and not afraid to ask questions

**Did you know?**
- _We care about our co-ops: _Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.
- _We care about students: _Definity distributes $85,000 in scholarships to students across Canada each year.
- _We care about our community: _Definity donates more than $1 million every year to causes that drive true change in the neighbourhoods in which we live and work.

**What can Definity offer you?**
- Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
- Culture of accountability, empowerment, and collaboration.
- Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
- Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism
- Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work

The hourly compensation for the role starts at $22/h and will increase based on factors including but not limited to, skills, education, experience, and the recommended rates as set by the respective educational institution.

**Background checks**

This role requires successful clearance of a background check (including criminal checks and leadership references).

LI-Hybrid