Marketing Specialist
2 weeks ago
**Position**: Marketing Specialist - Abbotsford Canucks
**Department**: Marketing
**Reports to**: Director, Marketing
***:
The Marketing Specialist leads the development and execution of all ticketing relating marketing campaigns for the Abbotsford Canucks. As a key member of the Marketing Team, they build effective working relationships with stakeholders and leverage both internal and external resources to deliver campaign objectives.
This role will focus on:
- Partnering with the Director, Marketing on production and execution of all revenue generating marketing campaigns supporting ticketing, membership, and premium products
- Liaising with business leaders to ensure marketing initiatives deliver on business objectives and departmental goals; working with key internal stakeholders to define success, clarify campaign scope, and establish timelines
- Implementing marketing budget for ticketing and premium campaigns, optimizing spend through analytics-driven decisions
- Leveraging in-house and external research and analytics resources to turn data into insights and insights into an advantage
- Building marketing plans that deliver on campaign objectives (i.e., content, message, channel mix, etc.)
- Using best practices like workback schedules, RACI charts, and project charters to ensure campaigns and collateral are delivered on time, within budget, and at the required level of quality
- Liaising with in-house Content, Design, and Digital teams to build strategic, compelling briefs that deliver desired outcomes (i.e., lead generation, market awareness, fundraising, etc.)
- Ensuring all campaign touchpoints are aligned to overall brand standards and quality expectations
**REQUIRED EXPERIENCE AND QUALIFICATIONS**:
- Post-secondary degree or diploma in a related field such as marketing or business management
- 2-3 years of experience in a similar marketing/agency role
- Solid knowledge of digital marketing tactics, including social media, display, SEM, etc.
- A proven ability to make critical data-driven decisions independently
- Experience prioritizing the use of limited resources to optimize results and efficiency
- Strong attention to detail and exceptional time management and organizational skills
This position will remain open until filled.
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