Marketing Specialist

**COMPANY OVERVIEW**

Purity Gas is a results-oriented team of professionals driven by passion for innovation, continuous improvement and collaboration. We disrupt the multi-billion-dollar nitrogen gas market with state-of-the-art technology that allows commercial & industrial gas users to reliably, safely and cost-effectively produce their own supply of gaseous nitrogen in-house and on-demand, for a fraction of the cost of buying nitrogen from third-party gas suppliers.

Our cutting-edge NITROCENTER® solutions offer a compelling value proposition to industrial and commercial nitrogen gas users, primarily through the capability to produce nitrogen gas on demand, often at a staggering 90% cost reduction compared to conventional bulk nitrogen gas delivery methods. However, the advantages extend far beyond financial savings. Our nitrogen generation technology prioritizes environmental sustainability by minimizing energy consumption during production and eliminating the necessity for nitrogen gas transportation via traditional means, such as transport trucks. This approach not only reduces carbon footprint but also enhances operational efficiency, aligning with our commitment to responsible and sustainable operations.

At Purity Gas, our culture is defined by collaboration, motivation, and adaptability, creating an environment that inspires both our team members and partners alike. We prioritize a work culture that not only fosters excitement but also remains responsive to the diverse needs of our clients, partners, and employees. Our greatest asset lies in our positive, goal-focused team, whose dedication drives us towards collective success, innovation, and growth.

**JOB SUMMARY**

We are seeking a dynamic and creative Marketing Specialist to lead marketing efforts for Purity Gas. This role will have a strong focus on content creation, as you will be responsible for developing and executing the content plan, strategically distributing it across multiple channels, and reporting on campaign success. You understand the different functions of marketing and how they impact each other, as well as the broader organization. You possess strong communication skills, take initiative for building processes and managing improvement as it relates to your duties, and can bring new ideas to reality. This role requires a blend of creativity, strategic thinking, and detailed execution to enhance our brand presence and engage our target audience effectively.

**RESPONSIBILITIES**:
**MARKETING STRATEGY**
- Work with the Executive Team to develop the annual marketing plan, lead goals, and execution plan, ensuring alignment with the overall business objectives for the year.
- Oversee the marketing budget, ensuring efficient resource allocation to maximize ROI.
- Develop and execute integrated marketing campaigns that encompass various channels and tactics to achieve specific business objectives.
- Pull and analyze monthly reports to build and develop insights based on the data and to further refine marketing strategy.
- Ensure all marketing materials and campaigns maintain consistent messaging and branding.

**CONTENT CREATION**
- Create and manage a monthly content calendar.
- Develop high-quality, engaging, and informative content tailored to our target audience.
- Work closely with cross-functional teams to gather insights and create technical content that addresses customer needs.
- Ensure all content is optimized for search engines to improve visibility and drive traffic.
- Manage and grow our LinkedIn and YouTube presence by regularly posting content, engaging with followers, and monitoring trends.
- Track and analyze the performance of content across different channels, providing regular reports and insights to optimize current and future content strategies.

**PROJECT & EVENT COORDINATION**
- Organize, prioritize, and manage marketing projects.
- Develop deadlines, project plans, and activities, and ensure all are met by consistent and effective follow-up.
- Utilize project management tools to create and track tasks, owners, and due dates associated with the project.
- Coordinate and execute deliverables for webinars, in-person events, and tradeshows for brand awareness, lead generation, and business development. Attend and support events as the logístical on-site coordinator.

**WORK CONDITIONS**:

- Regular full-time hours (37.5 hours per week), 5 days per week
- Approximately 5% local travel, with the possibility of infrequent international travel.
- Must be legally eligible to work in Canada.
- 3 weeks of paid vacation per year.
- Comprehensive benefits package including medical, dental, RRSP matching, and more.

**SKILLS & QUALIFICATIONS**:

- Bachelor’s degree in marketing, Communications, or equivalent work experience.
- 3+ years of professional experience in B2B marketing, ideally in the industrial engineering and manufacturing sector.
- Able to articulate marketing strategies to support company goals, prepare