Product Marketing Lead

**Req ID**: 54123

**Location**: toronto, Ontario

**Other location(s)**: Los Angeles (CA)

**Relocation benefits offered**: Yes

**Travel required**: None

**“I can be myself at work.”**

You define yourself by more than just a job title, and we want you to feel comfortable bringing your true self to work. We value your talents, your traditions and your take on the world ̶ everything that makes you unique. We’re working hard to advance diversity, equity and inclusion in our organization and our communities because we know that what makes us different makes us better.

We want you to feel a strong sense of belonging. We value and welcome your experiences, ideas and identity. Over 40 employee resource groups unite our people and help to develop our collective empathy through unfiltered conversations about race, ethnicity, gender, gender identity, sexual orientation, faith, disabilities, mental health and so much more.

**“I can influence my income.”**

You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You’ll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will be the equivalent of 15% of your annual pay (including bonuses).

**“I can lead a full life.”**

You bring unique goals and interests to your job and your life. Whether you’re raising a family, you’re passionate about where you volunteer, or you want to explore different career paths, we’ll give you the resources that can set you up for success.
- Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options
- Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love
- Access on-demand professional development resources that allow you to hone existing skills and learn new ones

The Product Marketing Lead for Capital Group Canada will be responsible for leading the development and execution of strategic product marketing initiatives and the implementation of product-focused marketing campaigns for the full line up of products for both the Wealth Management (WM) and Institutional (IR) channels. This includes supporting all product launches, existing product line-up marketing materials (e.g., brochures, web pages, presentations, campaigns etc), regulatory materials and other product initiatives.

In fulfilling the role, the incumbent will work closely with various teams including the Investment Product and Research team, Sales, Compliance and other colleagues within Marketing as appropriate with the objective of delivering effective and high-quality product marketing support that helps achieve sales goals and business objectives. You will create, lead and manage the development and execution of new marketing strategies for the existing product line-up as well as for new product launches including tactical strategies, new marketing materials and landing pages (web) in collaboration with Product and Sales. You will work to ensure excellence by developing an in-depth and ongoing knowledge of Capital Group Canada’s product line-up as well as overall investment trends.

**“I am the person Capital Group is looking for.”**
- You demonstrate in-depth knowledge of capital markets, asset categories and investment products
- You have a track record of results in Product Marketing within investment management and/or financial services
- You have the ability to proactively assess and identify current and long-term opportunities to competitively position Capital Groups’ investment products within the Canadian investment landscape including both strategic and tactical marketing activities
- You bring superior strategic planning and product marketing and communication capabilities
- You have proven success working with sales and product management/investment teams
- You demonstrate initiative by identifying issues and recommending solutions.
- You demonstrate effective and professional service orientation and build appropriate rapport with internal and external contacts.
- You have the ability to influence groups and/or more senior associates.
- You demonstrate the ability to plan processes and work with a group or team to assure work is completed in a timely manner.
- CFA, CIM, CIMA or CSC preferred

**“I can learn more about Capital Group.”**

At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That’s why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people’s lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 7,800 associates in 30+ offices around the world help our clients and each other gro