Country Manager

Job Introduction **Pay Rate**: $40-50 CAD per hour **Contract**:12-month initial contract (Highly likely to be extended, but no guarantees) - Self-employed contractor. Responsible for own taxes. **Hours of work**: 37.5 hours per week **Hiring Manager**: Vanessa Dodd **Recruiter**:Frazer Morton **_ First things first What is Twinkl? What is Twinkl's mission?_** Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey. Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value. We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask We make bespoke resources for our members as part of our world-class customer service promise to help those who teach. We support educators and children around the world, and we’re committed to transforming lives through education. **_ Whoever you are, whatever you teach, Twinkl is here for you_** **The Role**: We are looking for a dynamic Country Manager with a strong marketing background and able to position Twinkl as the leading expert in education resource provision in Canada. This role requires smart thinking, a knack for business, and a real passion for helping teachers. We are looking for an individual who is not only passionate about supporting educators but also deeply connected with educators across the country. Mastery in marketing and social media is essential as you will be responsible for increasing our brand presence and engaging with our audience effectively. You'll need to be able to spot opportunities and strategically showcase our products. It's a varied role that needs both planning and quick thinking to keep up with the changes in the market. **Key Responsibilities**: **Market Entry Strategy**: - Develop and execute a market entry strategy for Twinkl in Canada. - Utilise all available tools to showcase Twinkl's offerings and establish a strong presence in the market. - Conduct comprehensive market research, competitor analysis, and gather insights into the local education sector. **Content Development and CPD**: - Work closely with the Canada Primary Content Manager to drive product innovation and development initiatives tailored to the needs of the Canadian teachers - Collaborate with internal teams to ensure alignment with national curriculum standards. **Marketing and Brand Awareness**: - Develop and implement marketing strategies to increase brand awareness and customer engagement. - Plan marketing campaigns across various channels to reach target audiences effectively. Work closely with your marketing team to execute the campaigns. - Actively seek and cultivate partnerships with local organisations and influencers to expand brand reach and credibility. - Utilise marketing analytics to measure campaign performance and optimise strategies accordingly. **Team leadership**: - Coach, mentor, and support team members to drive performance and professional development. **Entrepreneurial Skills**: - Innovative Thinking: Ability to generate and implement creative solutions to complex problems. - Proactiveness: Demonstrates initiative and a forward-thinking approach to identify and capitalise on new opportunities. - Adaptability: Comfortable navigating and leading change in a dynamic, fast-paced environment. - Resourcefulness: Efficient in utilising available resources and finding ways to overcome challenges. **Business Growth and Performance**: - Achieve revenue targets, new customer acquisition goals, and other key performance indicators. - Monitor market trends, identify opportunities, and make data-driven decisions to drive growth. - Provide regular reporting on market performance and progress towards business Lead and inspire a team, fostering a culture of collaboration, innovation, and excellence. **To success in this role, you will have a combination of the following**: - Proven expertise in marketing, with a strong ability to develop and execute strategies that drive brand growth and market engagement (essential) - Passion for education and a commitment to Twinkl's mission of supporting those who teach (essential) - Excellent leadership and team management skills, with the ability to inspire and motivate teams to achieve excellence (essential) - Excellent interpersonal and communication skills, with the ability to build strong relationships with stakeholders at all levels (essential) - Entrepreneurial mindset with a proactive approach to problem-solving (essential) - Thorough knowledge of the targeted education market and customer needs (desirable) - Experience teaching in Canada ideally as part of the Senior Leadership Team (SLT) (desirable)