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Marketing Copywriter

2 weeks ago

Vancouver, Canada Black & White Zebra Full time

**How to Apply**:
**About Us**:
We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management, product management, people management, customer experience, quality assuranceand others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 50+ creators, strategists, and innovators with a portfolio of more than 12 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Companylistand received a CMI award for Best Digital Publicationfor The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

**About the Role**:
**Who You Are**:
You also know how to listen and interpret stakeholder needs, communicate project updates and requirements for success effectively, possess superior organizational skills, and have the innate ability to juggle multiple tasks.

You prioritize impact over perfection, but you know what good writing looks like and have outstanding editing and proofreading skills that let you capture our style and tone.

You have a curious mind, and want to see how your day-to-day tasks result in improvements in traffic, conversions, leads delivered/opportunities created, and revenue growth.

**What you’ll be doing**:

- Collaborating with our cross functional team to evolve and execute the CRO strategy, and executing the content initiatives that bring the strategy to life;
- Report on CRO and content-related KPIs, using qualitative and quantitative research to inform your content decisions, and adjusting plans according to the performance of efforts;
- Collaborating closely with other content marketers on a wide scope of projects;
- Mentoring your fellow writers to help them advance their skills through editorial reviews and conversion copywriting best practice reviews;
- Leading large scale editorial projects that position the Black & White Zebra and its portfolio of publications market leaders;
- Championing content, content conversion and copywriting best practices, and disseminating learnings across the team;
- Evolving editorial voice and tone standards across our products;
- Empowering everyone at BWZ to write their own great content by contributing to training, learning resources, and other support opportunities.

**Your skill set includes**:

- Post-secondary education in communications, journalism, or English with a strong conversion copywriting and content experience acumen;
- 3+ years of copywriting experience in a creative/digital agency or in house content for a brand;
- A portfolio showing excellent use of creative and conceptual capabilities.
- An inherent understanding of the role copywriting plays in helping achieve their results.
- Content strategy experience, preferably in a pipeline-driven, conversion-focused environment;
- Background working with cross-functional teams including UX designers, graphic designers, product marketers, product managers, researchers, and engineers;
- Experience writing and structuring language to respond to audience needs while still maintaining conversion best practices and brand consistency;
- Demonstrated ability to create, implement, and maintain content standards across an organization;
- Experience working on multiple projects, seamlessly switching from one to another.

**Nice to haves**:

- Experience in the B2B SaaS space;
- A portfolio of conversion-related content work that showcases how your strategy and execution led to improvements in traffic, conversions, leads delivered, and/or opportunities created.

**Salary**: $60,000.00-$90,000.00 per year

**Benefits**:

- Casual dress
- Commuter benefits
- Company events
- Dental care
- Discounted or free food
- Extended health care
- Flexible schedule
- Life insurance
- On-site gym
- Paid time off
- Profit sharing
- RRSP match
- Vision care
- Wellness program
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

**Experience**:

- copywriting: 3 years (required)

Work Location: Hybrid remote in Vancouver, BC