Retail Operations Marketing Manager

**Retail Operations Marketing Manager (12+ month contract)**
- VW 002503

Primary Location Canada-Ontario-Ajax

**Drive your Career**
We love our cars, but it’s the people behind them who make them what they are. To market, sell, and service great cars, we need great people. That’s why at Volkswagen Group Canada, we are passionate about our cars and our brand and foster this same passion and drive in our people. We know that the right people in the right positions can do incredible things, and we love making that happen.

**We are currently looking for a**Retail Operations Marketing Manager(12+ Month Contract)** at our Corporate Offices in Ajax, ON**

The Retail Operations Marketing Manager will play a vital role in bridging Sales, Incentives, and Marketing communications to ensure go-to-market programs are effectively translated into consumer-facing retail marketing campaigns. You will act as a key marketing consultant to Area Managers and Dealers, ensuring that Tier 3 (dealer-level) marketing and advertising are aligned, effective, and performance-driven.

This role will be responsible for connecting the sales and incentives go to market programs to the Marketing communications activities. The core responsibilities will be about ensuring all of the incentive programs are translated into consumer facing marketing programs. It will create retail marketing briefs to ensure the right focus by nameplate and by market are identified and that is translates into all Tier 3 (Dealer) marketing and advertising. The role will act as a marketing consultant for our field team and dealers to ensure the best performing marketing activities are in place.

***This is a hybrid flex position**

**Responsibilities**:
**Sales & Marketing Support - Team Connector**
- Leading the process and project management, Troubleshoot AOP, Input AOP, Grid distribution
- Incentives to provide detailed breakdown of programs by model by region in a file format that will be ingested by AOP
- Retail Operations Marketing Manager to be responsible for uploading of pricing and legal disclaimers

**Dealer Marketing Support - Consult and educate**
- Be the main contact for dealers on all Marketing, advertising and media channel mix with a heavy focus on digital
- Educate Area Managers on best practices in Dealer Marketing to help drive the retail business for New Vehicle Sales
- Creating Quarterly Dealer Marketing Webinars with key partners such as Google, Meta, TikTok, Threads, AutoTrader, Auto123 and Agency partners to present best practices and new developments

**Dealer Marketing Support - Advertising and Media**
- Working closely with Tier 1-2 Advertising and Media for all lines of business, complement and supplement with media recommendations for dealers in Tier 3 advertising and media.
- Create retail marketing briefs based on regional segmentation goals and competitive targeting working closely with the incentives and product teams
- Support the execution of go to market integrated campaigns for Retail campaigns.
- Review all retail campaign communications for accuracy and clear consumer relevancy in journey.
- Work in collaboration with Volkswagen Canada’s Marketing Agencies and Vendor partners for an integrated approach to retail go to market plans.
- Develop Regional & time bound marketing programs and tactics to address real-time, in-year sales support needs.
- Responsible for Tier 3 Search comprehensive program to ensure all objectives are met and key responsibilities are adhered to while also ensuring alignment to Tier 2 Search actions.
- Provide Area Managers and dealers with 3rd party data information for more relevant targeting.
- Recommend the best channel mix that will increase leads through historic media performance.

**Dealer Marketing Support - Platforms and leads**
- Manages the dealer websites program with Shift Digital and supporting vendors ensuring the Volkswagen CI rules are adhered to while maintaining an easy customer journey to drive conversions
- Contact person for all dealer enquiries on the dealer websites
- Works with AOR to provide accurate website content (imagery and copy)
- Ensures ideal consumer journey working with tools such as build & price, New Vehicle inventory, Used Vehicle inventory, lead forms, live scheduling for service appointments (Tier 1, 2 and 3 roles properly defined and adhered to)
- Ensures proper lead flow from all other owned channels to dealer websites
- Manages vwkreativ.ca - Dealer Asset Manager and Ad Builder for functionality and assets including uploading of Tier 1 & 2 media plans, and CRM communications calendar as well as future functionality like a potential Co-Op program (online tracking)
- Manage relationship with Sesimi

**Dealer Marketing Support - Reporting**
- Responsible for collecting, compiling, analyzing, and interpreting information from all available sources of dealer advertising, media investment, website metrics, tier 3 search performance and leads.
- Sending monthly