Editorial Specialist

**Company Description**
Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE
- We love books and all things beautiful
- We are Canada’s Cultural Department Store
- Books are our heart and our soul and Great Books are JUST the Beginning

We play by the following rules:

- We exist to add joy to our customers’ lives each and every time they interact with us and our products
- Our job is to create joyful moments for our customers
- We treat each other the way we’d treat a valued friend
- We inspire each other to do our best work
- We seek to ignite creativity and innovation every day
- We give back to the communities in which we operate

The Editorial Specialist is responsible for shaping Indigo’s brand voice and customer storytelling across all channels. As part of a two-person editorial pod reporting to the Senior Director, Brand Marketing, this role curates and crafts editorial content that brings Indigo’s mission to life: inspiring reading for kids and adults and simplifying thoughtful gifting.

**KEY PERFORMANCE METRICS**
- On-time, on-brand, within-scope delivery of content at scale
- Accuracy, clarity, and consistency of editorial voice across channels
- Contribution to process refinement and improved team efficiency
- Satisfaction of cross-functional stakeholders

**KEY ACCOUNTABILITIES**

Functional
- Curate and unify brand messaging across all editorial moments, ensuring alignment with Indigo’s broader storytelling priorities.
- Build and manage campaign messaging end-to-end, from brief through execution.
- Partner with cross-functional teams (creative, marketing, merchants, and external vendors) to identify key storytelling opportunities and optimize customer experience.
- Leverage SEO & AI SEO best practices and customer insights to develop copy that drives discoverability, engagement, and conversion.
- Use available tools—including emerging AI platforms—responsibly to accelerate ideation, drafting, and refinement of copy, while maintaining strong editorial judgment.
- Proofread and edit content to ensure accuracy, clarity, and brand alignment.
- Use insights from channel team reporting on content to continually refine approach
- Contribute to the editorial calendar and integrate storytelling into omnichannel briefs.
- Act as an advocate for the customer, placing them at the forefront of messaging decisions.
- Identify opportunities to improve processes, increase output efficiency, and evolve editorial practices.

People
- Work collaboratively within the editorial pod and cross-functionally, ensuring knowledge-sharing and consistent execution.
- Embrace and implement feedback promptly, striking a balance between focusing on line-level details and maintaining a broad perspective.
- Encourage and contribute to open dialogue, diverse perspectives, and cross-team collaboration.
- Actively share editorial and technical knowledge with peers.
- Demonstrate adaptability and willingness to pivot across priorities and touchpoints.
- Help others see the impacts of their efforts and proactively engage other functions to get input
- Encourage others to freely share their point of view and be open to feedback

Cultural
- Model Indigo’s beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion, and influence change through your team and/or the organization

**SCOPE**

Reports to: Senior Director, Brand Marketing

**KEY RELATIONSHIPS**

Internal:

- Creative
- Marketing & Online

**Qualifications**
Work Experience / Education / Certifications
- Bachelor’s degree or equivalent in Communications, Writing, English, Journalism or related field
- 5+ years of professional experience in copywriting, editorial content, or brand storytelling (in-house or agency)
- Experience writing and curating content to a defined brand voice

Competencies / Skills / Attributes
- Exceptional writing, editing, and editorial judgment with the ability to adapt tone and style across channels
- Demonstrated ability to identify the “right line,” whether written, curated, or adapted
- Strong conceptual skills with an understanding of how copy works with design and customer experience
- Ability to manage high-volume output while maintaining detail accuracy and consistency
- Familiarity with SEO and digital marketing principles
- Affinity for refining editorial processes and identifying efficiencies
- Comfortable experimenting with AI and di