Marketing Data Analyst

4 days ago

Oshawa, Canada CM2 Solutions Inc. Full time

CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Ltd. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa;
Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green manufacturing. GM markets four automotive brands in Canada (Chevrolet, Buick, GMC and Cadillac) through Canada's largest automotive dealer network.

**Overview of Position**

At GM Canada, you will find self-motivated people that dream big and go the extra distance to implement innovative solutions. The Marketing Analyst will play a key role to help drive revenue growth for General Motors. The role is responsible for developing business analytics, process improvements & assisting product marketing teams to execute strategies to grow sales.

You will build and maintain analytical tools to track Key Performance Indicators (KPIs), assist with the launch of new products, identify operational and sales opportunities, and streamline workflows for marketing and product management.

**Key Activities**
- Execute, streamline, and automate reports/visualizations to track the performance of marketing programs
- Support the product launch process by building, maintaining, and executing reporting dashboards and tools; communicate results to stakeholders
- Generate actionable insights from analysis to identify sales, promotion, product portfolio, warranty, and pricing opportunities
- Support marketing programs, competitive benchmarking, and other product management processes
- Lead/assist with projects to set up data pipelines, digitize marketing processes, improve process efficiency
- Conduct ad hoc reports and analysis as required

**Skills and Experience**
- Relevant education and experience in business analysis, intelligence, and analytics
- Highly developed and proven analytical skills
- Advanced knowledge and experience with:
SQL and databases
Data visualization tools e.g. PowerBI
Microsoft Office products: Excel, Access
- Preferred proficiency in PowerPoint, Sharepoint, KNIME
- Highly adaptable with strong willingness to self-learn and develop new skills
- High level of interpersonal skills to work effectively with others

**Key Attributes**
- A self-starter to achieve timely results, collaborate, and learn about the organization
- Strong interpersonal and communication skill within a team environment
- High level of integrity
- Innovative thinking that is customer-centric
- Strong time management, project management, and problem-solving skills

**Education**
- Relevant undergraduate degree in Business / Marketing / Finance / Engineering / Data Analytics
- 2 years demonstrated analytical and marketing experience in past roles or projects

We thank all applicants, but will only contact those selected for interviews.

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Oshawa, ON L1J 0C5

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