Consultant Marketing Analytics

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What you’ll be doing

As a Consultant, Marketing Analytics within the Direct Marketing Campaigns team (DCM) you will be responsible for providing analytical support on targeted marketing campaign initiatives. Your role will include leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.
- At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote._

How you’ll succeed
- Project Management & Relationship Building - Building strong relationships with internal and external partners is fundamental to your success. You must demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment. Your ability to prioritize multiple deliverables, adapt to program changes as they arise and deliver within tight timelines will be critical to your success within this dynamic team.
- Analysis & Problem Solving - You must have the ability to assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner. Experience in leveraging statistical and predictive models and other targeting & segmentation methodologies is also an asset. In addition, an eagerness to continually look for process improvement efficiencies and recommend potential solutions is a beneficial and complementary skill.
- Design and execute cross-channel marketing campaigns using Salesforce Marketing Cloud and Data Cloud.
- Leverage customer data to personalize messaging and automate lifecycle journeys.
- Collaborate with internal stakeholders (e.g., Sales, Product, Analytics, and IT) to align campaign strategies with business goals.
- Manage campaign timelines, deliverables, and milestones, ensuring projects stay on track and within scope.
- Analyze campaign performance metrics and customer data to generate insights and optimize future campaigns.
- Identify and resolve issues or roadblocks in the campaign process proactively.
- Document best practices and contribute to continuous process improvement.

Who you are
- Experience working with Salesforce Data Cloud (formerly CDP) to segment audiences.
- You understand that success is in the details. You notice things that others don’t. Your critical thinking skills help inform your decision making.
- You’re driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life. You know the importance of interpersonal and communication skills to foster collaboration across teams.
- You give meaning to data. You enjoy investigating complex problems and making sense of information. You’re confident in your ability to communicate detailed information in an impactful way.
- You’re passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
- Values matter to you. You bring your real self to work and you live our values - trust, teamwork and accountability.

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What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.- We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.- Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.- We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
- Subject to plan and program terms and conditions

What you need to know- You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. Job Location

Toronto-81 Bay, 32nd Floor