Account Lead

**Account Lead**

With 2-3 years of experience in an agency or in-house role, you’re looking for the next step - a place where you can lead the tactical execution of smart, creative PR and digital strategies that drive real results.

You know what it takes to land a story, spark conversation online, and help brands stand out for all the right reasons. You’re resourceful, collaborative, and not afraid to get hands-on to make things happen.

Most importantly, you’re driven by curiosity and a desire to grow - making you a perfect fit for Kin’s people-first, growth-minded culture.

Our values:

- **Intentional.**Our results-focused, strategic approach is the foundation of everything we do. We listen, consider, then execute. We strip away what doesn’t matter to do more of what does.
- **Meaningful.** We create content that people want to engage with. Our integrated approach leads to creative solutions. We deliver smart ideas, freshly executed, and always with communication excellence.
- **Adaptable.**Trial and error leads to creativity. We stay on top of results, trends and market shifts so we can flex accordingly.
- **Accountable.**We’re committed to results, and share what’s working and what’s not. When it comes to driving our client’s business, we’re proactive and dedicated.
- **Kind.**We honour each other, our partners, clients and their customers as fellow human beings. We will never take their business, time, or attention for granted.

As Account Lead, you are:

- **Creative.** You think beyond the obvious and bring fresh, thoughtful ideas to the table - ones that spark excitement, deliver results, and make an impact for our clients.
- **Collaborative.** You thrive in a team environment where everyone’s voice matters. You value partnership - with colleagues, clients, and creators - and believe the best work comes from working together.
- **Organized.** You’re detail-oriented and thrive in structure. You manage your time, inbox, and priorities with precision, approaching every task with focus and intention.
- **Driven.** You’re growth-minded and eager to keep learning. You take feedback as an opportunity, approach challenges with optimism, and are motivated by being part of a team that supports both personal and professional development.

**Key responsibilities**:

- Lead day-to-day execution across multiple client accounts, integrating PR, social, influencer, and brand engagement strategies to deliver meaningful results.
- Manage client expectations, timelines, and budgets with transparency and professionalism.
- Contribute to strategic planning and creative ideation for new and ongoing campaigns.
- Develop compelling press materials - including pitches, releases, media kits, and advisories - that capture attention and drive coverage.
- Pitch and secure media stories, features, and influencer collaborations that build awareness and credibility.
- Oversee photo and video shoots with contracted creators, ensuring alignment with client and campaign objectives.
- Conceptualize and produce engaging short-form video content for Reels and TikTok.
- Build and manage social media calendars across Instagram, Facebook, LinkedIn, and TikTok - developing both visual and written content that reflects each brand’s voice.
- Develop and lead Digital Advertising campaigns.
- Support with social posting and community management across all channels, helping to foster engagement and organic growth.
- Plan and execute brand amplification initiatives - from influencer drops and partnerships to events and product launches.
- Cultivate and maintain strong relationships with media, creators, and industry tastemakers.
- Track performance through media monitoring, social listening, and regular client reporting.
- Provide guidance and mentorship to an Account Coordinator and intern on assigned accounts.
- Report directly to the agency owner, contributing to the growth and evolution of Kin

**Core competencies**:

- Post-secondary education in public relations, communications, marketing or related field
- 2-3 years of related work experience in a similar role (agency environment is preferred)
- Polished and professional presentation
- Strong written and verbal communication skills
- Based in Vancouver
- Proficiency with Mac OSX, Microsoft Office, Google Apps, and online platforms (e.g. Sprout Social, Basecamp, Prowly, etc)

**Assets**:

- Existing media relationships and familiarity with the current media landscape in Canada (USA would be great too)
- Familiarity with photography, videography and Adobe Creative Cloud
- Current BC driver’s license and access to a vehicle

**Compensation**:

- **Salary**: $60,000-$70,000 annually
- **Health Coverage**: Comprehensive health, dental, and vision benefits, plus unlimited paid sick days (after 3-month probation)
- **Work Tools**: Monthly cell phone allowance, MacBook, monitor, mouse, and access to premium software
- **Professional Growth**: Annual training and development allowance
- **Time O