Integrated Marketing Manager/growth Marketing

6 days ago

Toronto, Canada Enverus Full time

**Integrated Marketing Manager/Growth Marketing Manager**

**Why YOU want this position**

Since our founding as a ground-breaking provider of oil & gas data, we have evolved our solutions to cover oil & gas analytics, trading & risk, power & renewables and business automation for customers across the energy industry. Enverus represents this growth while bringing us closer together as one team. Enverus delivers business-critical insights to the global energy industry through a state-of-the-art SaaS platform built on industry-leading data and energy analytics. Our solutions deliver value across the entire energy value chain, empowering customers to be more agile, efficient, and competitive. The range of energy industry participants we serve includes exploration and production (E&P) companies and related businesses such as oilfield services, midstream, capital markets, power generators and utilities, energy traders, and downstream commercial & industrial energy consumers.

We are currently seeking a highly driven Integrated/Growth Marketing Manager - to join our team. As a key role in this growing team, you will drive integrated marketing play creation and strategy, oversee go-to-market strategies for the relevant solutions, coordinating with Product Marketing to create sales enablement materials and customer-facing assets within the Enverus SAAS product line. You will drive pipeline and revenue goals for your segment and lead a cross-functional support team to help execute your integrated marketing plays. You will work directly with sales leaders, digital marketing, marketing analytics, and key Subject Matter Experts. If you have 5-7 years’ experience in high-tech B2B marketing, a solid foundation in go-to-market strategy development and lead generation and have an exceptional task ownership ethic that helps grow the business, this could be the right career move for you. This role offers the opportunity to join a rapidly growing company delivering industry-leading solutions to customers in a dynamic and fast-growing sector.

**Performance Objectives**
- You are strong enough to handle a bit of ambiguity, but still able to execute
- You are right at home in a small and fast-growing organizational structure
- You are comfortable setting strategies, digging in to understand the business, and motivated by impacting the bottom line
- You know when to ask questions and how to get the job done without all the answers
- You have strong communication and relationship management skills
- Good sense of marketing priorities for high-tech B2B
- Superior writing skills
- 5 to 7+ years’ experience in high-tech B2B marketing is essential, preferably software as a service (SaaS)
- 5+ years of experience in integrated marketing utilizing multiple outreach channels
- 2+ years of Go-to-Market planning and/or solid SEO, blog, and product promotion strategy experience
- Preferred experience with:

- Account Based Marketing (ABM)
- Interacting with sales teams
- Product Launch
- Content Creation
- Comfortable with measuring demand generation activities and funnel metrics
- Experience looking at market space competition and making recommendations; product writing, web content experience
- Four-year degree in Marketing, Advertising, English, or related field. Equivalent experience may be substituted

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