Digital Data Analyst

"The best prescription I've ever given is a wish." - Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada WHAT IS YOUR BIGGEST WISH? Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you Make-A-Wish® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. “It’s been wonderful to have this wish to look forward to... It’s wonderful to see [Rowan] with something that brings him pure joy after all he’s been through and missed out on” - Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym. MISSION, VISION AND VALUES Our mission is, together, we create life-changing wishes for children with critical illness. Supported by our vision to grant the wish of every eligible child. Our values are Child-Focused, Integrity, Impact, Innovation, and Community. WHAT’S IN IT FOR YOU? - Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada - A collaborative team environment where you feel valued and inspired - An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation, RRSP, & Wish paid hours - Annual vacation starting at three weeks & additional paid leaves - Hybrid work model - Work/life balance and flexibility - Employee Wellness Program - Corporate discounts - Continuous learning, development and internal training opportunities - Fun employee activities, contests, and more Make-A-Wish® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day WHERE YOU COME IN We are looking for a Digital Data Analyst (MarTech) to join our team at Make-A-Wish® Canada. In this role, you will turn marketing and digital data into clear, actionable insights that support national growth, fundraising, and donor engagement. Working closely with the Data & Analytics and Brand & Integrated Marketing teams, you will help optimize campaign performance and improve supporter experiences across digital channels. Your work will directly inform strategy, guide decision-making, and strengthen our data-driven impact. This role can be based anywhere in Canada and is a full-time, hybrid, permanent position. The hiring range for this role is $78,000 to $86,000. WHAT YOU WILL DO - Use marketing and digital data to generate insights that support fundraising, growth, and donor engagement. - Build dashboards and reports that help teams understand results and make informed decisions. - Design, build and optimize data-driven campaigns in Salesforce Marketing Cloud. - Support testing and optimization efforts to improve campaign effectiveness and supporter experience. - Assist with audience segmentation and data preparation for targeted campaigns. - Work with marketing and analytics tools to support campaign delivery and measurement. - Provide post-campaign analysis and clear recommendations for continuous improvement. - Collaborate with Marketing, Fundraising, Data, and Technology teams to ensure alignment and data accuracy. - Translate data into insights that are easy to understand for non-technical audiences. - Contribute to a collaborative, data-informed culture focused on impact and learning. - Other duties as required. WHAT YOU BRING - Post-secondary education in data analytics, marketing, statistics, computer science, or a related field, or an equivalent combination of education and experience. - 3-5 years of experience in data analytics, digital marketing, marketing technology, or a related analytical role. - Experience working with analytics, reporting, and marketing technology platforms to support campaign performance and decision-making. - Proficiency in Google Tag Manager, R or Python, visualization tools (Power BI or other), and Salesforce or similar platforms. - Strong ability to analyse data, identify trends, and translate insights into clear, actionable recommendations. - Experience collaborating with cross-functional teams and supporting shared goals. - Strong communication skills, with the ability to explain data and insights to non-technical audiences. - Comfort working in a fast-paced environment with multiple priorities and evolving needs. - A clear Criminal Background Check will be required. YOUR WORK ENVIRONMENT - Hybrid work model, with 2 days in-office per week and 3 days remote. Physical/Mental Effort - Work under pressure of tight deadlines, balancing high volume workload, and with multiple demands and changin