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SEO Manager

2 weeks ago

Edmonton, Canada Go Auto Full time

**Job Description**:
**SEO Manager**

Go Auto is looking for a fun and experienced SEO manager to help drive website performance and organic growth for the Go Auto digital brand through informative, engaging content, and technical solutions. Collaborating directly with our Director of Martech - as well as the rest of our industry-leading team - you will be hands-on, driving results and given all the tools you need to find an audience, grow that audience, and influence consumers in a positive way.

**Y**
**our Responsibilities**:

- Plan, develop and implement data-backed SEO strategy across GoAuto.ca and dealership websites to drive customer acquisition and retention
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
- Execute search initiatives, including keyword research, content gap analysis, and competitor analysis
- Work towards organic search optimization and conversion rate optimization
- Conduct keyword research to guide content development
- Review technical SEO issues and recommend fixes
- Develop and execute regular A/B and/or multi-variant testing for incremental growth
- Develop and execute off-page optimization projects (e.g. link-building)
- Regular reporting on performance to technical and non-technical stakeholders
- Identify problems and deficiencies and implement solutions in a timely manner
- Collaborate with web developers and marketing teams

**What You Bring**:

- Minimum 3 years of professional experience in SEO or related role
- Strong understanding of CMS platforms, experience with Craft CMS preferably
- Proven knowledge in SEO, conversion rate optimization, and content marketing
- Ability to use tools like SEMrush, AHREFs and data to understand performance opportunities
- Experience managing multiple clients and priorities; agency experience a bonus
- Working knowledge of HTML/CSS
- Deep understanding of Google Analytics, Tag Manager, Search Console, and other webmaster/analytics software
- Able to interpret Core Website Vitals, PageSpeed Insights for actionable optimizations
- Ability to work cross-functionally, in small and large teams while delivering best-in-class results
- Excellent organizational skills and multitasking ability with strong problem-solving skills
- Proficient in Microsoft Office
- Successful applicants will be required to provide an SEO campaign portfolio

**The Perks**:

- ** Extra Vacation**: 3 weeks, then an additional week after 5 and 10 years with Go Auto
- ** Health Benefits**: Health care and dental (80% - 100%), plus a health spending account
- ** Employee Investment Program**: It guarantees you at least a 10% return every year
- ** Employee Savings**: An employee purchase program for all Go Auto vehicles and between 15-30% savings on car insurance
- ** Growth Opportunities**: Upward mobility through Go Auto’s many business operations
- ** In-House Lunch Program**: Food made by in-house red seal chefs, delivered to your daily (Edmonton ONLY)

**We’re excited to meet you Come show us what you can do.**

**About Go Auto**

Go Auto is one of largest automotive retail groups in Canada, with more than 50 dealerships spanning 23 new-vehicle brands. Go Auto dealerships are now located in Manitoba, Alberta, British Columbia, Ontario, and the Northwest Territories. We have been recognized by Deloitte and named a gold member of Canada’s Best Managed Companies for “innovative, world-class business practices” that demonstrate “exceptional, sustained business performance through clear strategy, investment in current and future capability, and a steadfast commitment to hiring and retaining the best talent.”

This job is based in Edmonton, Alberta.