Market Research

3 days ago


Toronto, Canada Axonify Full time

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Through bite-sized microlearning and daily intelligent reinforcement, embedded two-way communication and guided task management, Axonify gives frontlines what they need to learn, connect, and get things done. Our platform is fun, engaging and simple to use and our unprecedented 83% engagement rate speaks for itself.

The Market Research & Competitive Intelligence Analyst provides leadership in the delivery of strategic insights into industry and macroeconomic trends impacting the frontline enablement software space, while also analyzing internal data sources to discover and showcase trends within our own business in regards to the larger market context.

You'll touch many key areas of the business, including Product Marketing, Strategy, Marketing, Sales, Product, Software Development and Professional Services. This position combines research, assessment, analysis and communications. The Market Research & Competitive Intelligence Analyst supports the day-to-day research and analysis conducted by the strategy and product marketing teams. Primary focus areas include reviewing and analyzing market trends, competitive research, win/loss analysis, analysts research, customer research, along with packaging and communication of these findings to internal audiences.

This is a 6-month contract with the potential to become a full-time permanent role.

**The things you'll do**:

- Core focus of the role is to produce regular strategic insights that showcase external industry and market trends, as well as summarize internal findings from our competitive review, win/loss assessment, amongst other inputs gathered from key stakeholders in the business regarding our place in an evolving market
- Creates and presents materials that clearly summarize market trends, competitive environments and key considerations / opportunities
- Work with Strategy and Product Management to provide relevant details and insightful market intel on new potential initiatives and investments
- Supports and/or drives research projects around market/vertical investigation, sizing, trends etc
- Measures and reports on program results and effectiveness
- Works and tracks within a defined budget
- Other duties as required.

**The things you bring**:

- ** Experience.** 5+ years of relevant experience in an analyst or product/solutions or related role - and familiarity with the tools and technologies that assist with market assessment and intelligence gathering/synthesis
- ** Skills.** Strong research and analytic skills, combined with excellent written and verbal communication skills
- ** Ability to synthesize.** Able to synthesize a lot of information and present it in digestible ways both in writing and in presentation form
- ** Tech savviness.** Ability to pick-up and understand new technologies quickly
- ** Project Management** experience with the ability to work independently and under pressure with constant changes and deadlines
- ** Major plus. **Previous experience enterprise software and/or high tech solution providers is a major plus.

**Work location**:
You will have the flexibility to choose how you work - in office, virtually or a combination of both. You will be provided with the tools, resources and support to ensure success regardless of where you physically work.

**The things you’ll enjoy**:
**An impactful product** that gives back to the communities and frontline workers that support our everyday lives.

**People with great attitudes** that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.

**A diverse Axonify Community** that celebrates unique perspectives and experiences that add richness to our culture.

**Leaders that trust deeply** who leverage our skills, adapt to us as individuals and encourage us to be our best selves.

**Flexibility and choice**. Early riser? Great, we offer flexible work hours. Prefer to work from home and in the office? No problem, we operate on a hybrid model where you work in the location that supports your personal and professional life. Mac over PC? Take your pick because we want you to have the equipment that you are comfortable with. East or West coast? We have employees that span across Canada, the US and the UK. Eid or Christmas? Our Flexible Holiday Program supports you to take the days off that matter to you.

**Professional growth.** We’re learning experts and our excitement goes beyond our product. Not only do we offer Axonifiers daily learning, continual growth and broad experiences, we also offer a Professional Growth Spending account to encourage more development even outside of work hours..

**Wellbeing that supports our lives away from work**. We love what we do, but we also love our lives away from Axonify and we encourage employees to enjoy their personal lives with generous vacation time, Axonify holidays, personal days, compe



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