Sales Manager

**Job Summary**
We are seeking a highly motivated and results-oriented Sales Manager to join our team at **The Westin Bear Mountain Resort & Spa, located in beautiful Victoria, BC.**
This key role focuses on driving revenue growth through strategic sales initiatives, expanding into new markets, and staying ahead of trends in the hospitality industry.

**Sales & Business Development**
- Identify, pursue, and secure new business opportunities across group, corporate, convention, and association segments within local and provincial markets.
- Drive hotel occupancy and revenue by opening new markets and anticipating industry trends.
- Promote the hotel's full range of services—including banquet facilities, meeting and event spaces, convention centre, spa, and guestrooms—to prospective clients.
- Monitor industry trends and competitor activity to identify growth opportunities and provide insights to the General Manager.
- Build and maintain strong, long-term relationships with meeting planners, corporate clients, travel managers, and event organizers.
- Conduct sales calls, site inspections, and attend industry events and trade shows to generate leads and represent the hotel.
- Respond to group and event inquiries promptly and professionally, delivering tailored proposals and contracts aligned with client needs.
- Maintain accurate records of client interactions, proposals, and contracts using Marriott CI/TY and related CRM systems.

**Strategic Planning & Reporting**
- Analyze market trends and sales performance data to identify high-potential opportunities and guide strategic sales planning.
- Work closely with the Marketing Coordinator to enhance the hotel's digital presence, support targeted lead-generation efforts, and contribute to marketing campaigns aligned with business goals.
- Provide clear, concise weekly reports on sales activities and business development progress to the General Manager and Event Manager.

**Collaboration & Execution**
- Work closely with the Events and Operations teams to ensure group sales align with hotel capacity and strategic objectives.
- Plan, coordinate and oversee the execution of all group contracts and reservation requirements, ensuring alignment across departments and seamless service delivery.
- Contribute to continuous service improvement by staying informed on client needs, budget considerations, and evolving tourism trends.
- Promote a collaborative team culture focused on consistently exceeding guest and client expectations.

**Qualifications**
- Proven experience in B2B sales, hospitality sales, or business development within the hotel, travel, or event sectors.
- Strong understanding of sales strategies, marketing principles, and guest service excellence.
- Demonstrated success in generating new business, managing client relationships, and closing high-value deals.
- Excellent negotiation and communication skills, with the ability to tailor proposals and represent the hotel with professionalism.
- Strong analytical and reporting skills, with the ability to interpret data and align efforts with revenue goals.
- Team-oriented and collaborative, with experience working cross-functionally in a fast-paced hospitality environment.
- Ability to travel locally/provincially and attend industry events as required.
- Must be legally eligible to work in Canada and available for on-site work.

Pay: $70,000.00-$75,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- On-site gym
- On-site parking
- Paid time off
- Vision care

Ability to commute/relocate:

- Victoria, BC V9B 6R3: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Hotel Sales: 3 years (required)

Work Location: In person