National Key Account Manager, Barebells Canada

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world._

**Vitamin Well Group in the US & Canada**:
Vitamin Well made its debut in the US market in 2019, initially introducing NOCCO, followed by the launch of Barebells in 2020. Since then, the company has witnessed remarkable growth, with its products now widely available across the country in various gyms, gas stations, and grocery stores. Our team is characterized by its high level of engagement, agility, and a shared passion for ensuring our brands become a staple in households across the US.

The US market has rapidly emerged as having one of the most significant volume increases across our markets. In response to this success, we have developed and launched products specifically designed to meet the unique preferences and needs of the US consumer.

**Enter Canada**:Following up on the success in the US and significant consumer demand, Vitamin Well Group launched Barebells in Canada April 2024. Within a short time the brand success continued to follow the same success and growth in a very short time. We continue to grow and build awareness across all channels and show exciting new distribution in 2026.

**About the Role**:
As **National Key Account Manager, Barebells Canada - Convenience**, your core focus will be to drive growth and visibility for Barebells through strategic category management, retail execution, and national account development across the convenience channel. You will act as the main commercial contact for major accounts, using data to shape assortments, secure listings, and grow our share of shelf.

**This role is fully remote with preferred locations of Calgary, Toronto or Vancouver, with expected travel to accounts throughout Canada. This role will work with Barebells USA & Canada and report to the General Manager of Canada.**

**This is what you can expect to be doing**:

- Lead head office presentations to all key convenience accounts across Canada
- Launch new products and retailers through tailored POG assessment and assortment recommendations
- Build ACV and increase SKU assortment across the convenience channel
- Use Nielsen/SPINS data to analyze performance, identify gaps, and advise on category opportunities
- Support and coordinate with brokers to drive distribution and achieve sales targets
- Manage sales presentations and account communication tools
- Undertake administrative and coordination tasks to support broker and customer success
- Build and maintain relationships with category buyers and distributors nationwide

**What you will need to succeed**:

- Qualifications & Experience_
- 3-5+ years of experience in category management and category data analysis within CPG and/or the convenience channel
- Strong understanding of the Canadian convenience retail landscape
- Experience with category data tools such as Nielsen, SPINS, and IRI and proficiency in interpreting the data
- Proven experience in head office presentations and working with planograms (POGs)
- Exposure to business process development and continuous improvement
- Bilingual in French and English (preferred)
- Skills & Technical Proficiency_
- Advanced proficiency in Microsoft Excel, Word, and PowerPoint
- Familiarity with POG management tools and retail-specific software
- Skilled in data capture, analysis, and generating actionable insights
- Strong organizational, communication, and interpersonal skills
- Ability to multitask and prioritize workload in a fast-paced environment
- Confident working cross-functionally and managing influence without authority
- Ways of Working & Personal Characteristics_
- Independent and proactive mindset with mínimal need for supervision
- Entrepreneurial approach and ability to think commercially
- Structured in managing own workload and keeping senior management informed
- Strong follow-up ethic and responsiveness to internal and external stakeholders
- Comfortable supporting executive leadership with business updates and insights
**We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

**Life at Vitamin Well Group**:
Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental i