Digital Marketing Specialist

5 days ago

Toronto, Canada Syncoria Inc. Full time

**Role Overview**:
In this role, the Digital Marketing Specialist will lead and execute digital strategies that elevate our brand
presence in the Canadian market. They will have a deep understanding of Canada's unique digital
landscape and market trends.

**Key Responsibilities**:
Marketing and Advertising
- Assess product or service characteristics to determine marketing and advertising needs.
- Advise clients on marketing, advertising, or sales promotion opportunities and strategies.
- Develop and execute direct and digital marketing strategies, including advertising campaigns,

tailored to the Canadian audience.
- Conduct post-campaign analysis to measure success and refine future strategies.

Social Media and Online Presence
- Develop and manage social media accounts, including responding to customer reviews and

managing testimonials.

and advertisements.
- Optimize online content for SEO and manage paid search campaigns using platforms like Google

Ads.
Public Relations and Communications
- Develop and implement public relations programs to inform clients, employees, and the public

about initiatives and policies.
- Conduct surveys to understand the opinions and concerns of key groups.
- Prepare and oversee reports, briefs, speeches, presentations, press releases, and websites.
- Act as an organization’s spokesperson and handle written and oral inquiries.
- Arrange media events, interviews, and news conferences to amplify messaging.

Event Coordination and Special Projects
- Plan and coordinate workshops, meetings, ceremonies, and other events for publicity,

fundraising, and informational purposes.
- Organize special publicity events and promotions for internal and external audiences.

Additional Duties
- Assist in preparing brochures, newsletters, and other marketing materials.
- Represent individuals with unique expertise, preparing contracts as necessary.

**Qualifications and Skills**:

- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 2+ years in digital marketing, advertising, or public relations, with knowledge of the

Canadian market.
- Technical Skills: Proficiency in digital tools like Google Analytics, Facebook Business Manager,
- Creativity: Ability to craft compelling content that aligns with Canadian cultural nuances.
- Compliance: Knowledge of Canada’s Anti-Spam Legislation (CASL) and digital marketing

regulations.

**Highlights**:
Hours of work per week: 37.5
Term: Full time
Contract Duration: 3 Years
Hourly Wage: $36.06
Location: Hybrid with 2 to 3 days at the office
Office Location: 1200 Bay Street, Suite-1201, Toronto, ON, M5R2A5
Minimum Education Requirement: Bachelor's Degree
Working Schedule: Between 9 AM and 5 PM Monday to Friday
Vacation: 2 weeks of Paid Vacation plus all weekends and statutory holidays.
Benefits: Extended health, dental, vision coverage and Long Term disability insurance.

**Job Types**: Full-time, Fixed term contract
Contract length: 36 months

Pay: Up to $36.06 per hour

Expected hours: 37.5 per week

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- Paid time off
- Work from home

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Work Location: Hybrid remote in Toronto, ON M5R 2A5

Application deadline: 2025-01-30
Expected start date: 2025-06-02

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