Advertising Specialist

2 days ago

Calgary, Canada long long vacation ltd. Full time

**Job Overview**

**Duties**
- Develop and implement advertising campaigns across multiple channels, including digital, print, and social media.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Optimize campaigns using SEO best practices to enhance visibility and reach.
- Manage Google Ads accounts, including keyword research, ad creation, and performance analysis.
- Collaborate with graphic designers to create compelling visuals that align with campaign objectives.
- Utilize Adobe Creative Suite to design promotional materials and advertisements.
- Analyze campaign performance metrics using analytics tools to inform future strategies.
- Support e-commerce initiatives by creating targeted advertising content that drives online sales.
- Maintain knowledge of industry trends and emerging technologies to keep advertising strategies current.

**Experience**
- Proven experience in advertising or marketing roles with a strong portfolio of successful campaigns.
- Proficiency in SEO techniques and tools, as well as Google Ads management.
- Familiarity with graphic design principles and experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Knowledge of e-commerce platforms and digital marketing strategies is highly desirable.
- Basic understanding of SQL for data analysis purposes is a plus.
- Familiarity with web technologies such as HTML and JavaScript is beneficial for creating effective online ads.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.

Pay: $29,760.00-$30,000.00 per year

Schedule:

- 8 hour shift

Work Location: In person

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