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Content Marketing Manager
3 weeks ago
**Opportunity** Method is on the lookout for our next Content Marketing Manager—a natural storyteller + strategist who will help our small - and medium-sized businesses connect the dots between their workflow problems (there are many) and Method’s highly-customizable CRM as the go-to solution. We’re on a mission to give businesses real control over their customer workflows—like how they manage leads, opportunities, work orders, job scheduling, invoicing, and everything else in between—**while tying it all back to their finance function.** We take that last part pretty seriously, which is why our two-way QuickBooks integration has earned a **4.7 star rating from 1,700+ reviews** in the Intuit App Store. Reporting to the Content Marketing Lead, you’ll own the strategy and execution of a content engine that educates, engages, and converts. We’re looking for someone who has experience owning a channel and is excited to test new ideas and go beyond the standard B2B SaaS “playbook.” If that’s you, you’ll have real ownership, learn a ton, and get to shape the next stage of marketing at Method. **What you'll do**: - Lead SEO content production. Organic is a key channel at Method—leveraging freelancers and your own input, you will lead the ideation, creation and production of content that’s optimized to rank in organic search and drive Method sign-ups. - Create content that will drive our demand generation strategy, including but not limited to customer stories, webinars, video demos, newsletters, thought leadership, ebooks, and others. - Oversee our how-to video production, repurposing existing articles into scripts and managing our external video editor to create videos for YouTube. - Collaborate closely with internal teams, including product marketing, sales, design, and product teams, to understand customer pain points, market trends, and competitive landscape, and translate insights into engaging and impactful content. - Scale output by directing writers, designers, and video editors to execute your vision. Ensure content aligns with brand guidelines and quality standards. - Monitor, analyze and report on content performance metrics, including website traffic, engagement, lead generation, and conversion rates, optimizing content strategy for continuous improvement. - Collaborate with Method’s content team to run channel experiments on new channels, like short-form video (TikTok/YouTube Shorts), community-driven content strategy (e.g., user-generated success stories), or podcast series. - Manage webinars with guest hosts and guest podcast appearances - Manage our internal content library to enable our sales department to execute against joint cross-functional objectives. **You're a great fit if**: - **You’ve spent 3+ years in B2B/SaaS content marketing** or the equivalent, and you know how to speak to business owners and/or their finance and sales teams. - **You’re a natural writer and/or storyteller.** Whatever your preferred medium, you know how to structure and present content in a compelling way. - **You know how SEO works**, and can write a brief, diagnose a traffic drop, navigate your way around Google Search Console/Ahrefs/SEMrush and geek out about algo updates. - **Multimedia experience or curiosity**. In other words, you’re keeping up with content trends and are hungry to (or have already) dove into video editing, podcasting, webinar production, and the like. - **You’ve managed contractors**, know how to plan a project with multiple moving parts, and can keep everyone on track with deadlines. - **A builder’s mindset**—you thrive in fast-paced environments where you own outcomes. **Bonus points for**: - Experience with QuickBooks Online or fintech/ops tools, or general accounting literacy. - A knack for turning dry topics (like accounting workflows) into binge-worthy content. - You’ve experimented with AI tools and pushed their boundaries. **In your first 30 days you will**: - Understand Method’s values and how our teams collaborate to drive results - Learn and become an expert of our internal communication tools, norms, and practices - Meet with marketing and cross-functional stakeholders to learn about our Method processes, start building relationships and identify opportunities to level up our content - Complete Method’s product bootcamp so you can live the shoes of our customers - Learn your KPIs and how to report on them - Sit in on a few product demos & customization sessions - Set up recurring weekly 1:1s with key team members - Review Method’s current content and summarize what you like & don’t like about it, and any quick wins we can execute **In your first 60 days you will**: - Audit Method’s existing SEO content strategy, identify high-priority gaps, and help shape our content roadmap for the rest of the year - Start building and standardizing workflows for freelancers through content briefs, review processes, and timelines - Take over reporting for key metrics that fal
