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SEO Digital Marketing Specialist

2 weeks ago

Vancouver, Canada Faber Work Full time

**About Faber**

Faber is a construction tech company that uses an app-based platform to directly connect construction companies to local workers looking for temporary or full-time work. We are passionate about providing a more transparent, reliable, and accountable way for both employers and employees to connect with each other, and are driven by the goal of creating a more connected workforce.

**About the Role**

**Responsibilities**
- Manage Google Ad campaigns, create bidding strategies, and implement SEO strategies to boost brand content
- Plan and run social media marketing campaigns with intention of creating brand awareness and driving traffic to our app
- Manage Faber's LinkedIn, Instagram, TikTok and other social media accounts
- Create and maintain a content calendar for social media posts, tailoring content for each platform's audience
- Engage with social media audiences through direct messages, comments, and posts
- Produce visual content, including photos, videos, and graphic designs to be used on Faber's social media
- Analyze social media trends relevant to the local construction industry and produce content that aligns with trends
- Implement SEO best practices to our online presence to improve search rankings

**Skills and Requirements**
- Experience in digital marketing and social media account management with a growing company
- Experience using Google Ads/AdWords, creating bidding strategies, and creating SEO keywords
- Understanding of Vancouver's construction industry
- Proficiency on digital marketing content creation tools (ie. Canva)
- Strong understanding of top social media platforms (LinkedIn, Instagram, TikTok)
- Experience leading social media campaigns and generating high amounts of views and engagement
- Ability to collaborate and flexibility in approach to working with a team
- Proficiency in photography and videography (bonus points for owning your own equipment)
- Desire to continue developing as a digital marketing specialist

**Final Thoughts