Avp, Growth Marketing

**Who We Are**

Kii Health (formerly CloudMD) is transforming the delivery of healthcare using technology and by providing a patient-centric approach, with an emphasis on continuity of care. By leveraging healthcare technology, the Company is building one, connected platform that addresses all points of a patient’s healthcare journey and provides better access to care and improved outcomes. Through Kii Health’s proprietary technology, the Company delivers quality healthcare through a holistic offering including hybrid primary care clinics, specialist care, telemedicine, mental health support, healthcare navigation, educational resources, and artificial intelligence (AI).

Kii Health is changing how employers offer group benefits by centering healthcare navigation and integrated solutions. As we scale, marketing plays a critical role in growing awareness, driving customer acquisition, and differentiating our offering in a crowded market.

**Our Values**

We strive to deliver excellence in every aspect of our services and seek to understand others with a listen-first, then respond approach to proactively build relationships and rapport. We have a focus on collaboration to work towards common goals and a shared vision by encouraging diverse perspectives and engaging key stakeholders. We empower accountability by offering transparent reporting, both internally and externally through open communication with our stakeholders. We value continuous growth by being open to change and new ideas, while making ongoing incremental improvements and encouraging our workforce to ask questions. Above all, we value well-being across the board. providing the support needed to foster a psychologically safe workspace and showing genuine care for one another.

**Who You'll Work With**

You will report to the Head of Growth and Commercial Operations and be a key member of the team, providing input across the business. This role is both strategic and hands-on, balancing data-driven decision-making with storytelling and team leadership.

**What You'll Be Doing**

We are seeking a high-performing Marketing Director who is eager to transition into an AVP, Growth and Brand Marketing role. This new position will be leading our go-to-market strategy and growth charter. This is a high-impact role requiring strategic vision, executional depth, and cross-functional collaboration.

You will be responsible for leading integrated marketing across B2B and B2C audiences, helping Kii Health gain market share and deliver measurable business outcomes.

**Growth Marketing**
- Drive the go-to-market strategy for B2B and B2C including acquisition, activation, performance marketing, SEO/ASO, partnerships, and performance marketing.
- Own and drive the performance marketing strategy across paid, organic, and referral channels to accelerate lead generation and pipeline growth.
- Optimize campaigns for CPL (cost per lead), CAC (customer acquisition cost), and ROI; continuously iterate using funnel metrics, and conversion analytics.
- Collaborate with sales to align on pipeline goals, qualification criteria, and lead handoff processes.

**Brand and Messaging**
- Refine and strengthen Kii Health’s brand positioning and visual identity across all touchpoints.
- Lead development of compelling narratives for our B2B services that resonate with HR decision-makers, health plan buyers, and partners.
- Guide the in-house content marketer in producing thought leadership, case studies, blogs, and social content.
- Activate Kii’s brand mission across key sponsor and member touchpoints throughout the customer journey.

**Marketing Strategy, Planning & Activation**
- Develop and execute insight-driven marketing plans that support growth objectives across employer-sponsored and direct-to-consumer segments.
- Translate sponsor and customer insights into actionable briefs; work closely with Product and Commercial teams to inform positioning and messaging.
- Lead creative and media strategy with agency partners.
- Lead and support execution of the client council in partnership with the Commercial team.

**Execution, Budget & Leadership**
- Manage and coach the in-house content marketer and agency partners to drive execution.
- Lead a culture of experimentation and performance, focused on testing, learning, and continuous improvement.
- Set and track KPIs to measure the impact of marketing efforts.
- Oversee and optimize the marketing budget to ensure efficient use of resources.
- Develop and maintain scorecards to monitor delivery against business outcomes and strategic goals.

**What You Need to Be Successful**
- 8-12 years of marketing experience, with 5+ years in growth/digital/performance marketing.
- Proven success in leading cross-channel demand generation programs that drive measurable pipeline and revenue.
- Deep familiarity with CRM and marketing automation platforms (e.g., HubSpot), ad platforms, and analytics tools.
- Ability to translate customer insights into