Media Planner

2 days ago

Toronto, Canada The Mars Agency Full time

The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.

The Media Planner works within the integrated retail media solutions team and reports to the Media Planning Manager. They will excel in developing and maintaining positive client relationships and immerse themselves in the client business, acting as an extension of their team. They will prepare and present insight driven media plans, proposals, and campaign analysis to client teams.

**Responsibilities**:

- Lead the preparation, writing and presentation of objective based integrated media plans and proposals
- Collaborate with integrated teams for plan inputs and ensure campaign deliverables are in-line with campaign objectives
- Manage plan revisions based on client feedback, budget reallocation and/or optimization needs
- Initiate and coordinate the media buying process to deliver exceptional results.
- Oversee the administration and maintenance of the media plan, continually seeking to optimize the media plan based on results
- Lead briefing sessions with client and extended integrated team stakeholders
- Communicate campaign performance, actionable insights and recommendations throughout and post campaign
- Assist in the development of reports and action-based insights for future campaigns and programs
- Evaluate existing and emerging media opportunities, provide POV, recommendations, and lead education sessions
- Maintain BCRs and media financials for client roster

**Skillsets required**:

- 2-3 years’ experience in media planning at an agency level
- Experience with media planning and buying tools
- Confident in ability to present to senior level clients and large groups
- Knowledge of the media landscape; with a focus on retail media
- A self-motivated individual with an analytical approach who can develop actionable insights from data
- Critical thinker with the ability to make decisions by considering the needs, capabilities, and impact across multiple business units and clients
- Keen attention to accuracy and detail and extremely organized

The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.

The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.

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