Social Media Coordinator

2 weeks ago

Halifax, Canada Six by the Sea Full time

**About Us**:
**Six by the Sea** is a collection of six historic buildings nestled in iconic Peggy's Cove, Nova Scotia, lovingly restored to host East Coast-inspired businesses and cultural experiences. ?A village within a village?, our distinct operations feature a mix of for-profit retail and food & beverage establishments, alongside not-for-profit entities supporting the Peggy's Cove Centre for Arts and Culture. While **Six by the Sea**'s full, official opening is slated for June 2025, Holy Mackerel, Spindrift Gallery, and The Schoolhouse are already welcoming visitors from Atlantic Canada and beyond.

**The Opportunity**:
**Key Responsibilities**:

- Manage and energize all social media communications for each of our distinct brands.
- Help develop and implement a social media content plan that aligns with our overall marketing strategy.
- Prepare content calendars well in advance, with allowance for spontaneous content.
- Create and curate compelling and representative content that engages audiences and elevates our social media presence.
- Produce ?social-first? videos that highlight our location, customers, products, and experiences.
- Design and optimize both organic and paid campaigns to maximize their effectiveness.
- Build and maintain a strong community of supporters by actively engaging with users, responding to comments, and managing reviews in a timely manner, including outside normal business hours.
- Monitor and address potential PR crises on social media platforms.
- Track, analyze, and report on social media performance, offering insights and recommendations for improvement.
- Collaborate with multiple teams and partners to ensure consistent messaging and maximize opportunities.
- Stay up-to-date on social media trends, technologies, and best practices to help drive success.
- Ensure all social media activities comply with legal and ethical standards, as well as company policies and procedures.

**Qualifications**:

- University degree, college diploma, or equivalent in a related field.
- Minimum of 3 years of experience in social media marketing, content creation, brand management, or a similar role.
- Excellent creative and communication skills with a keen eye for detail.
- Proficiency in managing platforms such as Facebook, Instagram, LinkedIn, Pinterest, and YouTube, along with social media management tools.
- Knowledge of graphic design software like Adobe Creative Cloud and Canva.
- Familiarity with video editing tools such as Adobe Premiere, iMovie, or Final Cut Pro.
- Strong organizational, project management, and problem-solving skills.
- Ability to analyze data and make informed, data-driven decisions.
- Capability to work independently as well as collaboratively within a team.
- Commitment to continuous learning and staying current with industry trends.
- Valid driver's license.

**Schedule**: Monday to Friday, with weekends and evenings as needed.

**Location**: Peggy's Cove, with some flexibility for remote work.

**To apply: Please upload your resume with three content creation samples as a singular PDF.

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