Digital Experience Strategist

**Responsibilities**:

- Work with and collaborate on establishing web style guidelines, templates, designs, and standards to ensure consistency with brand image and content standards.
- Optimize, improve, and create web features, designs, and functions.
- Ensure the website is easy to use, and the information is easy to access.
- Track, plan, and optimize data-driven improvement initiatives, proposing and contributing ideas for pages, promotions, user journeys, designs, content, or site sections during strategy planning and performance discussions
- Ideate and brainstorm with various teams to create the best possible website experience.
- Work with marketing team to ensure online advertisements are linking and measured correctly on website.
- Create and implement personalization, personas and website user journey strategies.
- Create and acquire content for new products, programs, promotions, divisions, and new web layouts while maintaining consistent branding.
- Conduct keyword research, identify and leverage organic opportunities, and optimize on-page SEO. Implement SEO strategies, optimize existing content, create new content based on keyword research, and track/report outcomes.
- Work with marketing team members in updating news, testimonials, events, and company locations.
- Manage new, discontinued, and existing product information to ensure content is up to date.
- Work with business stakeholders to determine product information and development needs, documenting requirements in clear and easy-to-understand language.
- Monitor & maintain schedule for all web and design work with various vendors, technology staff, and marketing.
- Assist in the testing of website development initiatives.

LI-onsite

**Required Skills**:

- Excellent interpersonal skills to work effectively with multiple stakeholders, including content contributors and reviewers, graphic designers, and web personnel.
- High degree of design and computer literacy.
- Proficient with tools such as Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio.
- Knowledge of Search Engine Optimization (SEO) best practices, strategy, and tracking.
- Proficient in managing CMS platforms, Kentico and Drupal a plus.
- Ability to develop and implement data-driven digital experience strategies to meet business goals.
- Expertise in mapping and optimizing customer journeys across digital touchpoints to enhance user engagement.
- Proficiency in using web analytics tools to interpret user behavior and inform UX/UI improvements and content strategies.
- Experience in analyzing user flows and implementing strategies to increase conversions and user engagement.
- Ability to design and implement personalized website experiences based on user behavior, personas, and segmentation.
- Ability to conduct research on competitors and market trends to identify opportunities for digital growth.
- Strong understanding of web design principles, responsive design, and user interface standards.
- Ability to use HTML and CSS for website troubleshooting and content formatting.

Required Experience
- Degree or Diploma in a related field (e.g., Digital Marketing, Web Design, User Experience Design, or a related discipline) or an equivalent combination of training, education, and experience.
- 4+ years of professional experience in digital marketing, digital experience management, web design, or a related field.
- Proven experience developing and implementing data-driven website digital strategies to enhance website performance and achieve business goals.
- Hands-on experience managing and maintaining websites using Content Management Systems (CMS), with a preference for Kentico and Drupal.
- Direct experience with web analytics tools such as Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio for performance tracking and user behavior analysis.
- Experience in SEO strategy development and implementation, including on-page and technical SEO optimization, with a preference for SEMRush.
- Demonstrated expertise in customer journey mapping and improving user engagement across digital touchpoints.
- Experience in conversion rate optimization (CRO), analyzing user flows, and implementing strategies to increase website conversions and engagement.
- Proven experience designing and executing personalized website experiences based on user segmentation, personas, and behavioral data.
- Experience conducting competitive analysis and market research to identify digital growth opportunities.
- Working knowledge of HTML and CSS for website troubleshooting, content formatting, and collaborating with development teams.