CRM Manager

Lotlinx is the best in class, AI-powered Inventory Management solution for the automotive industry. Lotlinx uses advanced machine learning technology to help vehicle sellers analyze shopper data, identify high intent purchasers, and execute inventory-specific strategies to reduce days on lot and improve margin per vehicle.

Since our founding in 2012, we've grown quickly and consistently. As our early adopters quickly began to see results, word spread. Just one year since official inception, there were over 100 dealers actively using LotLinx to target VIN specific car buyers and move their inventory faster. Today, we've grown to be thousands of dealers strong, including hundreds of rooftops under the Nation's Top 100 Auto Groups. We also partner with OEMs directly, are approved for co-op programs and work with a wide network of resellers.

LotLinx was - and still is - the only platform that begins with determining a dealer's inventory needs, and uses cutting edge technology and machine learning to put specific cars in front of specific buyers - all the while making it easy to access meaningful data on ROI. All for a simple cost per unique shopper, with completely transparent pricing.

**CRM Manager**

Location**: Hybrid (3 days onsite) Kelowna or Vancouver, Canada**

Lotlinx, the leading automotive AI-powered VIN digital platform (VMS: VIN Management System), is experiencing tremendous growth and has an exciting opportunity for a CRM Manager with the ability to work hybrid (3 days onsite) in Kelowna or Vancouver, Canada. Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.

Reporting to the SVP of Commercial Operations, there is an opportunity for a full-time, highly engaged,

analytical and strategic individual with effective systems management expertise to support organizational revenue growth through the use of data-driven insights and efficient workflows.

**What you'll do**:

- Develop and implement CRM strategies and plans that align with the organization's objectives and goals
- Manage the CRM system, including system configuration, workflow processes and data security
- Lead a team responsible for Salesforce administration, data analysis, assigning tasks and ensuring team members have the necessary resources to carry out their work
- Manage the integration of Salesforce with other systems to ensure a seamless workflow across the organization
- Identify opportunities to improve the organization's use of Salesforce by implementing new features or workflows to streamline processes and improve efficiency
- Monitor data quality within Salesforce and ensure that the data is accurate, complete, and up-to-date. This includes conducting data analysis to identify trends and patterns that can inform business decisions
- Ensure that the organization is in compliance with all relevant laws and regulations, such as data protection and privacy regulations
- Create and maintain reports and dashboards that provide insight into the performance of the organization, tracking key metrics
- Work closely with sales, marketing, customer care and customer service teams to ensure customer data is accurate and up-to-date in the CRM system
- Collaborate with internal and external stakeholders to identify opportunities for process and technology improvements to enhance the customer experience.
- Collaborate with the Learning and Development team to provide training and support to end-users, helping them to understand and make the most of the Salesforce platform
- Stay up-to-date with industry trends and best practices in CRM and customer experience management.

**A bit about you**:

- Bachelor's degree in business administration, marketing or a related field
- 5+ years of experience in managing a CRM system and teams
- Certification in Salesforce, CPQ, Maps, an asset
- Knowledge of the Salesforce ecosystem and best practices
- In-depth knowledge of flows, configuration and process automation rules
- Experience with the automotive industry is an asset
- Enjoy working in a ultra fast-paced environment with a growth mindset
- Strong analytical and problem solving skills with experience in customer segmentation and data analysis
- Excellent communication (verbal/written) and interpersonal skills
- Ability to work independently and as part of a team
- Strong project management and organizational skills
- Automotive vertical experience is an asset, but not required.

**Benefits with Lotlinx**
- Entrepreneur lead, private company where the start up vibe is alive and well
- The ability to immediately see your work make a business impact
- Open communication with access to management and business leaders
- RRSP matching, health and dental benefits
- Competitive salaries with a potential bonus compensation structure and plan