Social Media Officer

**Permanent, full-time position - Guelph, ON**

The **Social Media Officer** is responsible for developing the content marketing strategy for the University’s central social media accounts. In this role, you will also be responsible for leading all social media initiatives and training across campus to all stakeholders. You will work closely with the Communications & Marketing team to lead and develop all digital marketing campaigns, and use your ingenuity and analytical expertise to create content that supports the University’s strategic marketing and communication plans. You will run reports through analytics tools to analyze metrics and content performance to identify opportunities for optimization for the whole campus, and will manage the Social Media Ambassadors and guide them to produce content that aligns with the University’s social strategic plan.

As the Social Media Officer, you will actas the lead and first point of contact for our community and proactively identify and distinguish the severity of issues. You will collaborate with the Social Media & Marketing Manager and the wider team to ensure issues are addressed and escalated as necessary. You will also be responsible for community engagement and user retention by actively engaging with our audience, responding to queries using their knowledge of the institution and acumen for customer service.

Your key responsibilities will include:

- Leading an annual communications and marketing calendar, soliciting content from University stakeholders, and actively promoting content in support of the institution’s reputation and recruitment goals as you work with the Manager, Social Media & Marketing.
- As the lead and first point of contact for all social media engagements, triaging or responding and proactively communicating with the community.
- Acting as the community manager, and serving as the gatekeeper responsible for online voice and tone, and using institutional knowledge and acumen to ensure the University is spoken for in an appropriate and respectful manner.
- Scheduling and monitoring content, researching and fact-checking to ensure accuracy, alignment and brand standards.
- Writing for various audiences, and synthesizing information into clear, concise and compelling stories.
- Using data and analytics to optimize content for social channels; running reports to inform content updates and determine future content strategies.
- Using social listening to report on activity related to the University. Actively engaging in issues management by identifying issues and addressing or escalating as necessary.
- Analysing and evaluating concerns or questions using discretion and advising and providing oral and/or written information relating to university matters as appropriate. Ensuring that matters requiring attention have been dealt with and/or that appropriate follow-up has been completed.
- Attending University events for live coverage, and actively posting content for emerging or ad hoc announcements.
- In collaboration with the Marketing team, creating social media content and communications strategies and tactics to deliver on objectives.
- Managing the management of the University’s enterprise social media tool - Sprout Social, and providing training to campus partners.
- Developing a digital community management strategy in coordination with stakeholders across campus.
- Developing and managing the University content calendar, and working in collaboration with internal and external campus partners to ensure content reflects and supports the entire campus and key initiatives/campaigns.
- Remaining current on the trends, technologies, issues, demands and approaches of communicating through social media channels, and steering the social media strategies to align with ever-changing best practices.
- Monitoring effective benchmarks for measuring the growth of online communities, and analyzing, reviewing and reporting on the effectiveness of content and campaigns.
- Providing updates and recommendations to the Manager, Social Media & Marketing to ensure social media results are on target to deliver on objectives.
- Assisting with competitive analysis research and investigation of digital tools to meet emerging needs.
- Developing the strategic overview for all content for the communication and marketing team as well as the campus.
- Defining best practices for content creation such as video, photo and copy editing.
- Leading the content creation for all paid ad campaigns.
- Attending key University events to capture engaging content for social channels.
- Managing a team of social media ambassadors to guide content that aligns with U of G brand and initiatives.
- Collaborating with campus partners to create and/or curate social media content that align with the University’s strategic goals.

**QUALIFICATIONS**

To be considered for the role of **Social Media Officer, **you must be an exceptional communicator with a successful track r