Brand Strategist

The Brand Strategist will be responsible for ensuring the company’s brand standards are upheld across all platforms and mediums. This role involves overseeing content creation, maintaining consistency in branding, updating collateral to align with brand standards, and contributing to the company’s growth through strategic branding and creative initiatives.
**Personal Qualities**:

- Strong leadership and motivational skills
- Excellent communication and interpersonal abilities
- High attention to detail and organizational skills
- Ability to work independently and as part of a team
- Empathy and the ability to build trust with team members
- Ability to have critical conversations and respond immediately to urgent needs

**Skills and Experience**:

- Proven experience in brand management, marketing, or a related field.
- Strong understanding of brand development and multichannel marketing concepts.
- Exceptional attention to detail and an eye for aesthetics.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines effectively.
- Knowledge of graphic design and copywriting principles.
- Familiarity with branding tools and technologies.
- Analytical skills to measure branding efforts' impact and effectiveness.

**Work Values**:

- Uphold and champion brand consistency across all company platforms and initiatives.
- Embrace collaboration and foster strong relationships within cross-functional teams.
- Prioritize quality, creativity, and innovation in branding efforts.
- Maintain ethical standards and integrity in all branding activities.
- Continuously monitor market trends and competitors to drive strategic growth.

**Education**:

- A bachelor's degree in marketing, communications, graphic design, or a related field
- Additional certifications in marketing or related areas are a plus

**Responsibilities and Authorities**:

- Develop, maintain, and enforce brand guidelines to ensure consistency in tone, style, and visual identity.
- Provide training and resources to internal teams on brand standards.
- Collaborate with creative teams to produce engaging content aligned with brand guidelines.
- Review and approve all creative outputs to ensure branding and quality standards are met.
- Audit existing marketing materials and assets to ensure compliance with current brand guidelines.
- Recommend updates or redesigns of outdated collateral to enhance consistency and impact.
- Evaluate and align branding across websites, social media, internal documentation, and marketing campaigns.
- Work with cross-functional teams to implement consistent branding across all touchpoints.
- Identify and capitalize on opportunities to enhance the company’s brand presence in the market.
- Develop and execute strategic branding initiatives to support business objectives.
- Monitor branding trends and competitor activity to ensure the company remains at the forefront of industry standards.

**Other**:

- Other duties as required for the business.

**Company Core Values**:This person demonstrates the core values**:

- We succeed together.
- We promote collaboration & cooperation (community)
- We're not going to succeed in this world alone, how we work together is key.
- We leave our ego at the door.
- We all have something to learn and have the courage to say “I don’t know” or “I made a mistake”: to accept feedback and care enough about others to provide candid feedback to them.
- We ask questions.
- We will cross the line.
- We have the courage and integrity to do what’s right for the right reason even when it is tough.
- It’s about doing the right thing, even when it’s not easy or obvious.
- We bike the extra mile.
- We care, take ownership, take initiative and go beyond the basics to deliver on our mission.
- It's about initiative and being willing to push for a solution when there isn't an easy answer, i.e., didn't have a car so used a bike.

**Reporting Manager**: Marketing Manager, or as required for business needs.
**Pay Type**: Salary
**Job Family**: Marketing Department
**Job Type/FTE**: (Fixed term/ permanent): Permanent, 1.0 Full Time
**Training Required**: FTM1
**Travel Requirement**: As required.
**Hours of Work**: 9am - 5pm Monday to Friday
To promote cooperation, inspire confidence, and release the genius in every child.