E-commerce Campaign Manager

**Requisition ID**: 208172

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape

**What you will be doing**:
The Marketing Campaign Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective E-Commerce squads. Working collaboratively with Acquisition and Primacy Product Owners and the Marketing Planners throughout the full owned digital marketing funnel. Responsible for developing the campaign go to market strategy aligned to business objectives provided by Marketing Planning.

**Is this role right for you? In this role, you will**:

- Lead the development of the overall digital marketing campaign go to market strategy, and act as a channel owner to build best in class campaigns, test & optimization strategy and personalization. Applies an iterative approach to continuously test & optimizes across channels.
- Supports marketing strategies to generate results based on solid analysis including client behavior, purchase propensity, channel optimization, profiling & segmentation to drive message relevance.
- Partner cross-functionally within Marketing, Client experience, customer insights, product management, contact centers, etc. to effectively develop and execute growth and retention focused communications and analyze their success
- Ensure Tangerine remains in compliance, and is aware of all banking/regulatory requirements, amendments and responsibilities.
- Establish trusted collaborative working relationships with other members of the Tangerine Marketing Team
- Other duties as assigned.

**Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have**:

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Education/Experience_
- University Degree in Marketing, Advertising and/or equivalent combination of education and work experience - MBA from a leading institution is highly desirable
- Minimum 2-5 years of marketing experience in demanding digital-oriented Tier-1 organizations (e.g. Telco, Banking, Retail, Technology, etc.)
- Minimum 2-5 years of strategic digital marketing experience leading in an agile/quick to market environment is an asset
- Relevant Everyday Banking /Investments/Wealth and/or credit card marketing experience would be an asset

**What's in it for you?**
- You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success
- You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders.
- You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
- You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.
- Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.