Consultant, Commercial Marketing Iv

**Position Title**: Sr. Advisor, Partnerships (Bilingual)

**Reports To**:AVP Marketing

**Department**: Marketing Franchise

**Location**: Hybride

**FGL Sports and Sports Experts**:
FGL Sports Marketing teams play a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns, will continue to strengthen our relationships with Canadians and ultimately our brands.

We manage over 25 partnerships with Quebec’s leading amateur and professional sports properties, as well as community and strategic partners that unite our employees, our customers and our communities. If you are looking to grow with a dynamic and collaborative team, work with top sport properties, marketing partners, athletes, and break down barriers to sport to change lives, you probably belong here with us

FGL Sports (FGL) is part of the CTC family of companies and is Canada's largest national retailer of sporting goods. Quebec based banners include: Sports Experts, Atmosphere, Hockey Trio (Hockey Experts, Rousseau Sports and L’Entrepôt du Hockey); as well as: Sport Chek, Atmosphere, National Sports and Pro Hockey Life across Canada.

**Position Summary**:
The Sr. Advisor, Partnerships is an experienced professional responsible for representing our partners within the Marketing team and business unit. This role is responsible for the day-to-day management of sport partners, with a focus on proactive partner management. You will develop the short-term strategic direction for our partnerships and lead cross functional teams in the planning and execution of activations that support business objectives. Working closely with the Marketing team, you will develop programs that take advantage of available assets in support of Partnership agreements. Specific partnerships include: the NHL CH, Soccer Quebec, Hockey Quebec, the Montreal and Quebec Marathon, Quebec Ski hill Association as well as the Quebec student network association (RSEQ). This role will require a high degree of collaboration and communication with other team members across business units within FGL Franchise and the Canadian Tire Family of Companies.

**What you’ll do**:
The Sr. Advisor, Partnerships is responsible for planning, executing and delivering high quality servicing to our partners and business units. Specifically:

- Managing the day-to-day relationship with FGL sport partners.
- Developing and executing plans and programs that meet Partnership and business unit objectives.
- Working collaboratively with the Marketing teams to advance sponsorship priorities and develop effective integrated plans within FGL and CTC.
- Lead cross functional projects - responsible for planning, reporting and integration
- Provide experience and best practice-based support and guidance to internal stakeholders for executing initiatives.
- Understand rules & guidelines regarding access to assets and ensures business units are well informed.
- Track measurements to ensure effectiveness of all programs and appropriate ROI.
- Creative and strategic development including writing, editing and presentation development.
- Support the tracking of annual partner budgets.

**Who you are**:

- Bilingual (French and English) - speaking, reading, writing.
- Post-secondary education in Sports Management/Marketing/Sponsorship, Marketing, Event Management.
- Minimum of 5 to 7 years of proven experience in events, marketing & communications, sponsorship and/or sports marketing.
- Passionate about sport from grassroots to high performance.
- Knowledge of the Quebec sport system an asset.
- Highly organized and detail oriented.
- Ability to balance multiple priorities, prioritize and deliver programs and tactics on time to budget in an ambiguous, fast-paced, deadline-oriented environment.
- Comfortable working in a cross-functional team across multiple business units - in-person and remotely.
- Self-starter and ability to influence without authority.
- Strong computer skills, particularly in MS Word, PowerPoint and Excel.
- Exceptional writing, editing, and presentation skills.
- Ability to work within a matrix organization.
- Must be willing to work nights or weekends on occasion.**Sports Experts**:
**Titre : Responsable des Partenariats sports**

Depuis plus de 58 ans, Sports Experts contribue avec fierté à promouvoir la pratique d’activités physiques en s’associant à plusieurs organismes, équipes professionnelles, athlètes, entraîneurs et organisateurs d’événements sportifs en plus d’offrir une vaste sélection de vêtements, de chaussures et d’équipement de sport de marques renommées et exclusives à des prix concurrentiels à sa clientèle. L’entreprise est également le partenaire de plein air des gens d’ici grâce à la bannière Atmosphere, qui propose aux passionnés d’aventures des produits parfaitement adaptés à leurs besoins et à leurs activités.

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