Brand Analyst

2 weeks ago

Toronto, Canada the turn lab Full time

We are looking for a **Brand** **Analyst** to join our team

We are looking for an individual who is passionate about marketing and brand strategy; an analytical individual who loves to dive right into the data; someone who wants to learn the art of uncovering the story through data insight; a solutions driven minded individual and collaborator who is looking to be a part of the team when it comes to facilitating and addressing client needs; someone who is eager to learn and grow professionally in a highly flexible and fast-moving environment.

**_ Who is the theturnlab?_**
- One part consultancy. One part ad agency. One part technology company._

We are a marketing and technology lab, leveraging curiosity, data-driven insights, and 25 years of market expertise to pinpoint and solve our client's business challenges. We are a team of self-starting, problem-solvers. We are ambitious, thick-skinned, fast-paced, and constantly looking to add curious, passionate, and solution-focused individuals to our team. Additionally, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace.

If you can think on your feet, get excited about troubleshooting, approach your craft with pride and enthusiasm, and want to work for a purpose-driven organization that’s a Certified B Corporation and runs 100% carbon neutral, then WE might just be the place for YOU

**_ What is a day in a life of a Brand Analyst at theturnlab?_**

As part of our small and nimble strategy team, you will have the opportunity to be a part of a lot of interesting projects. You will support the collection, analysis, and configuration of research for our B2C, B2B and NFP clientele. You will work with the team to uncover insights that will be used for building and informing strategic plans for our clients. In summary, you will:

- conduct both primary and secondary research for different clients / industries
- develop and program surveys and questionnaires
- design and conduct interviews, workshops and focus groups
- analyze and interpret results
- create insight reports based on findings
- present findings to internal and external stakeholders
- support the overall strategic thinking on projects
- support in the creation of brand prototypes, frameworks and platforms
- provide ongoing strategic support to media, digital and creative teams

**_ What value will you bring to our team?_**

You will have a degree or diploma in marketing, advertising, business, or related field; coupled with at least two (2) to three (3) years of experience in marketing or advertising. You will put your strong analytical and problem-solving skills into play to support the team in gathering data and competitive intelligence. You have a curious mind - you see the value in staying current with key social and cultural trends, media platforms and new technologies. Additionally, you will have:

- experience gathering analyzing primary and secondary data and creating reports
- advanced MS Office, PPT, Excel or other data analytics software
- knowledge of data analysis, concepts, and segmentation techniques
- an understanding of brand strategy and marketing principles
- an entrepreneurial mindset who is willing to learn and takes initiatives
- excellent time management skills with the ability to juggle multiple projects
- a reliable team player with strong interpersonal and communication skills who takes a proactive approach

If this opportunity excites you, then we can’t wait to see your cover letter and résumé

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