Digital Marketing Specialist

2 weeks ago

Laval, Canada EnGlobe Corp. Full time

Your Employer:
At nearly 3,000 people, Englobe is one of Canada’s premier firms specializing in professional engineering services, environmental sciences, and soil and biomass treatment.

With offices located across Canada, the United Kingdom and France, we are conveniently located to support large
- and small-scale projects, through different stages, in many sectors. Offering a range of value-added services that run the gamut from professional consulting services to turnkey project implementation, Englobe has developed a reputation for integrity, credibility, and people-centered values.

**We offer**
- A full range of benefits (group insurance with shared costs upon hiring, group RRSP);
- A telemedicine virtual healthcare service;
- An annual reimbursement of sports expenses;
- Opportunities for skills development;
- Flexible hours and ability to compress working hours;
- Internal policy to encourage teleworking.

Choose the path of impact. Join us in creating a positive legacy.

Your Contribution:

- Oversee and manage the content strategy, architecture, and performance of the company's website
- Develop and execute successful SEO strategies to improve organic search rankings and maximize traffic
- Manage SEM campaigns on platforms such as Google Ads to increase awareness and generate leads
- Conduct keyword research, analysis, and implementation within website content
- Work with cross-functional teams to ensure website alignment with overall marketing strategy
- Monitor and report on the effectiveness of SEO/SEM efforts and adjust strategies as necessary
- Analyze website traffic and user engagement metrics to identify opportunities for improvement
- Optimize conversion rate for our digital assets to enhance performance and customer experience
- Stay up to date with the latest industry trends and changes in algorithms
- Handle any associated tasks with digital marketing campaigns

Your Profile:

- Proven experience in managing websites and implementing successful SEO/SEM strategies
- Experience with social media platforms and strategies
- Experience or familiarity with AI tools and concepts in a digital marketing context is a plus
- Strong understanding of current online marketing concepts, strategy, and industry best practices
- Experience with website analytics tools (e.g., Google Analytics, WebTrends)
- Skilled in website optimization tools and keyword resources
- Good knowledge or familiarity with Drupal
- Ability to analyze data and provide evidence-based recommendations
- High level of creativity, attention to detail, and project management skills
- Excellent communication skills and the ability to work in a fast-paced environment
- Fluency in English and French
- BS/MS degree in Marketing or similar experience preferred

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