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**Job Summary**
**Duties**
- Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Create engaging content tailored to target audiences, utilizing graphic design skills with tools such as Adobe Illustrator.
- Monitor social media channels for trends, customer feedback, and engagement metrics; adjust strategies accordingly.
- Collaborate with the marketing team to align social media efforts with overall advertising campaigns and digital marketing initiatives.
- Conduct research on industry trends and competitor activities to inform content creation and strategy adjustments.
- Utilize Hootsuite or similar tools for scheduling posts, tracking performance metrics, and managing multiple accounts efficiently.
- Optimize content for SEO to improve visibility and engagement on search engines.
- Analyze performance data to assess the effectiveness of campaigns; provide insights and recommendations for improvement.
**Requirements**:
- Proven experience in social media management or digital marketing roles.
- Strong knowledge of e-commerce platforms and how social media can drive sales.
- Proficiency in Adobe Creative Suite (especially Adobe Illustrator) for graphic design tasks.
- Familiarity with SEO principles and best practices.
- Experience with social media management tools like Hootsuite or similar platforms.
- Excellent research skills to stay updated on industry trends and audience preferences.
- Strong written communication skills with an ability to create compelling content that resonates with diverse audiences.
- Ability to work collaboratively within a team environment while also being self-motivated.
RESPONSIBILITIES
- Improving social media engagement and increasing follower count
- Creating and implementing effective social media campaigns to support overall marketing goals
- Providing exceptional customer service through social media channels
- Developing and executing strategies to increase website traffic and generate leads through social media
- Experience as a social media specialist, social media manager, or similar
- Strong communication skills
- In-depth knowledge of the latest social media trends and best practices
- Ability to multitask and time-manage effectively
- Good understanding of SEO and social media KPIs
- Experience using tools like Facebook Business, Facebook Lead Ads, and Canva
- Excellent critical thinking and problem-solving skills
- Ability to work in a team or independently
- Content creation - unless that is outsourced.
- Scheduling posts.
- Managing comments and other feedback.
- Evaluating analytics reports.
- Making changes to the social media marketing campaign as necessary.
- Content publishing.
- Managing workflows.
**Create multimedia content**
**A social media manager is responsible for creating multimedia content for various campaigns. They may create videos or graphics interchange format (GIF) files to publish to the accounts of the brands they manage. A social media manager may also create infographics to educate audience members about the features and benefits of a new product. As a social media manager creates multimedia content for publication, they're responsible for ensuring all content aligns with the brand's established guidelines so that they can maintain consistency across their posts.**
**Outsource the production of multimedia content**
**Depending on the organization for which they work, a social media manager may be responsible for outsourcing the production of multimedia content. They may produce some content in-house and locate third parties to produce other content that in-house team members don't have the skills or resources to create. When a social media manager receives this content from third parties, they can review it to ensure that it meets the brand's requirements and approve it for submission.**
**Engage with audience members**
**A social media manager may engage with audience members across different social media accounts. They may respond to customer complaints and offer solutions so that they can maintain the brand's reputation. To increase engagement, a social media manager can acknowledge positive comments that customers leave and develop discussions about the brand in different online forums.**
**Set goals**
**A social media manager is responsible for setting realistic goals that improve the effectiveness of a brand's social media campaigns. For example, they may establish a goal to increase brand awareness over a six-month period. They may measure this goal by studying metrics like audience growth rate and post reach on specific accounts. Another goal that a social media manager may set is to improve community engagement, and they can measure this goal's success by studying metrics like the daily engagement rate for an account and the engagement rate for each individual post.**
Join us in shaping our brand's online presence while engagin
