Manager, Loyalty Products

**Help us boldly shape retail in Canada**

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

At Canadian Tire Corp., the Triangle Loyalty Team focuses on developing and executing customer-led projects and initiatives specific to the Triangle Rewards program and the Triangle Ecosystem. The division is accountable for (i) the day-to-day management of the program; (ii) the evolution of the program value proposition; (iii) the curation of the customer journey and experience; and (iv) the long-term strategy of the program. The Loyalty team works extensively with Digital, Strategic Marketing, Customer Research & Insights, Customer Analytics, IT, and Corporate Strategy and Development. It’s a division that prioritizes employee development and focuses on career growth.

As the Manager, Triangle Loyalty Products, you will lead the team responsible for several strategic Triangle initiatives, most of which span across the CTC family of companies. These initiatives include the Triangle App, Triangle Select (our new loyalty subscription product), and the Triangle Partnership strategy. This role will provide exposure to various teams across a world class organization and build a greater understanding of many organizational functions.

At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

**What you'll do**

Reporting to the AVP, Loyalty, the Manager will help shape and lead the strategy to support many of initiatives mentioned above and will be accountable for leading the team that will execute on them. The role accountabilities include, but are not limited to:

- Developing and championing the annual **strategic plans **and targets for the Triangle Product team to ladder up to the greater strategic objectives and performance goals of the enterprise
- Collaborating with the Digital Team to continue to evolve **the Triangle App **(and other key Digital Channels) to offer Triangle customers a best-in-class suite of digital channels through which to engage
- Focusing on the management and execution of **Triangle Select **, our new loyalty subscription program, which involves:

- Managing the acquisition strategy to ensure registration targets are reached and working with cross-functional teams, such as Strategic Marketing, to execute those acquisition tactics
- Act as a key stakeholder with cross-functional teams to develop key customer lifecycle strategies for Select members
- Developing and executing an engagement strategy for Select members, consisting of exclusive, events and promotions, as well as engaging comms to remind customers of their benefits at key moments during their subscription period
- Drive the ongoing optimization and growth of the program through the mining of program results and customer feedback to inform future program enhancements and customer experience improvements
- Act as the key Loyalty stakeholder to help build **partnerships **with third parties to fill any gaps in the current product/service assortments across CTC and improve the relevance of the Triangle Rewards program to many of our members. This accountability may include:

- Building relationships with and being the main point of contact for some of Triangle’s strategic partners
- Working with IT, Digital, and other cross-functional teams to build and support new and innovative ways to capitalize on our partnerships, ranging from relatively simple promotions to more complex, deeper integrations between our companies
- Managing yearly forecasting and entries for the Triangle Product budgets

**What you bring**
- An excellent ability to work collaboratively, facilitate meetings and lead discussions with a wide variety of audiences across divisions and levels at CTC
- The ability to learn quickly and the motivation to dig into the details of current loyalty processes and program capabilities
- Strong communication skills and experience presenting concise recommendations and solutions to audiences at various levels of the organization
- An excellent ability to analyze data and use