Director, na Communications

Director of Communications, North America
Who We Are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we are in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive, and growth-focused environment for our people.
Who You Are
The Director of Communications, North America (NA) Region will lead lululemon's comprehensive communications strategy across the North America market, overseeing internal, external, and executive communications.
The Director will liaise closely with the NA Leadership Team, the Consumer PR team in NA, other regional communications and business leaders, and many leaders across the Global Communications Function. This role will be responsible for driving forward the corporate narrative for lululemon in NA with respect to regional business implications, with the goal of sustaining the company’s growth.
Your Responsibilities
Strategic Communications Leadership
- Lead internal, external, executive and retail communications for the North America region, and the Guest Education Centre, inspiring the 15K+ employees of the largest division of the company, serving as the communications advisor and coach to the leadership team of the division
- Lead a team including the Manager of Corporate Communications, Manager of Internal Communications, Manager of Guest Support, Sr. Manager of Retail Communications and Operations Manager of Guest Education Centre Communications
- Collaborate across departments to identify and leverage opportunities to strengthen lululemon's corporate reputation in NA and Globally
- Oversee Guest Education Centre communications and Store Communications for the North America region, with responsibility for all communications from Educator to Store Manager
- Partner with regional business leadership to ensure communications activities support business objectives and growth targets

External Communications
- Drive proactive media relations that showcase lululemon's corporate initiatives and community impact in the North American market; oversee the selected agency partner in the NA region
- Oversee the development of compelling corporate content for NA-focused media and digital platforms
- Build and maintain relationships with key business journalists, influencers, and media outlets in the region
- Manage issues and crisis communications, providing strategic counsel to regional and global leadership
- Develop and implement communications plans for corporate announcements, leadership changes, and community events

Internal Communications
- Create and execute effective internal communications strategies that connect employees to lululemon's purpose, culture, and business objectives
- Ensure timely and appropriate information flow between the Global Communications and the NA teams
- Lead change management communications for organizational initiatives
- Develop executive communications that effectively position lululemon local leadership with internal and external audiences
- Prepare a local communications plan for Global Leadership during appropriate site visits and in person meetings

Executive Communications
- Serve as strategic communications advisor to the NA business leader and regional executive team
- Prepare briefing materials, talking points, and presentations for leadership appearances and engagements
- Manage executive visibility opportunities that advance business priorities
- Support executive engagement with employees, media, and other key stakeholders

Corporate Narrative Development
- Elevate lululemon's corporate narrative and business strategy in ways that resonate with our core audiences
- Highlight lululemon's organizational culture, purpose, sustainability initiatives, and wellbeing focus through authentic storytelling
- Identify unique regional corporate and leadership stories that can be shared across global channels
- Ensure consistency of messaging across all corporate communication channels
- Partner with lululemon’s senior leaders, including the SLT, to shape broader narratives that demonstrate and highlight the importance of values, social initiatives, and innovation in lululemon’s broader business story
- Drive relationships with key Ambassadors - craft and develop talking points, engagement plans for key initiatives, and build an understanding of the lululemon cultures and values. Support these relationships in times of crisis
- Manage agencies and consultants who bring specialized expertise to executive communications management

**Qualifications**:

- Bachelor's degre