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Marketing Lead
2 weeks ago
We are seeking a dynamic and experienced **Marketing Lead, MOBA/ARPG Games** to spearhead the marketing efforts for our exciting new MOBA-inspired multiplayer game. As the Marketing Lead, you will play a pivotal role in shaping the brand narrative, crafting effective marketing strategies, and driving player engagement.
**Responsibilities**
- Collaborate closely with the creative leadership to develop a tailored brand narrative and comprehensive marketing strategy for our new MOBA game. Present a clear vision, establish goals, and create a roadmap to guide the marketing initiatives.
- Ensure alignment of marketing campaigns with the brand's core strategy, target audience, and objectives.
- Foster a seamless connection between the marketing, product, and development teams by implementing clear and consistent communication strategies.
- Develop and execute captivating online campaigns that resonate with our target audience.
- Curate compelling content that keeps our game at the forefront of digital trends and enhances player engagement.
Since we operate as a fully remote company, you should be comfortable taking the initiative and providing direction to team members with mínimal oversight. We highly value curiosity, a desire to learn and improve, as well as self-direction and self-motivation.
**Requirements**:
**Minimum Requirements**
- At least** 5 years** of experience leading marketing initiatives specifically for MOBA and ARPG games.
- In-depth knowledge of the MOBA and/or ARPG market, with a strong understanding of PVP games.
- Demonstrated expertise in launching AAA games and developing effective marketing strategies within the MOBA industry.
- Well-versed in the latest trends and technologies within the gaming MOBA and ARPG market.
- Excellent communication and leadership skills to lead and inspire the marketing team effectively.
- Experience working collaboratively in both small and large teams, with a proven track record of shipping multiple titles.
- Availability during Eastern American working hours (10 am - 5 pm EST) with flexibility.
**Nice-to-Have**
- Significant experience successfully launching multiple games across various platforms and genres.
- Located in or near Montreal, providing an opportunity for in-person collaboration.
If you are a passionate and talented marketer with a proven track record in MOBA and ARPG games, and if you thrive in a collaborative and fast-paced environment, we would love to hear from you. Join our team and help us create an exceptional gaming experience for players worldwide
